Ypulse Essentials: CosmoGIRL's Concierge, CW Provokes PTC [Again], Drinking Age Debate Rages On
Posted by casey on 08-26-2008
CosmoGIRL's shopping concierge (allows readers to find products from the latest issues at local stores. Will be interesting to see if other teen mags follow the lead, because this is a really cool - and most likely lucrative - feature) (press release)
- More fodder for CW ads (they haven't even released preview copies to critics, and the Parents Television Council is already worried that "90210" will advocate teen sex, alcohol, and drug use) (Ad Week)
- 'Idol's' got girl power (a new female "American Idol" judge will bring a little balance to the show….or just make Paula look even more out of it) (Media Post, reg. required)
- Mario's new show (the "Saved By The Bell" alum is adding yet another reality show to his resume) (People)
- Zune fortune (a teen entrepreneur sold a tech forum, ZuneBoards, and made $62,000. Nice.) (Boston Herald)
- Less foreign exchange (fewer American families have the means to host foreign exchange students) (San Diego Tribune)
- Should we lower the drinking age? (college presidents think so… and danah boyd does, too!) (Slate)
- Millennials and news (a Pew study showed that a third of us don't seek out any news on a typical day… which isn't true. Plus, new polls about millennial voters) (Editor & Publisher) (press release)
- Mobilizing youth (cool slideshow from Mobile Voter's Ben Rigby, who spoke at the Ypulse Mashup)
- Linking up before college (roommates are connecting with each other on Facebook before meeting face-to-face. Plus, mtvU rolls out a Yelp-like network of sites for 25 of the biggest college campuses) (St. Louis Post-Dispatch) (Media Week)
- Facebook ads not for every advertiser (more on which types of brands Facebook's new social networking "engagement ads" will actually work for) (CNET's The Social)
- Serious gaming to increase, driven by millennials (Forrester predicts the use of games and gaming dynamics for non-entertainment purposes - to take off in the next seven years) (Seeking Alpha)