Ypulse Essentials: 'Cooking Channel' Courts Young Foodies, An Inconvenient Youth, Gleeks Vs. Beliebers
Posted by meredith on 04-21-2010
Food Network debuts the 'Cooking Channel' (an offshoot with a new slate of "low-key programs targeted at a hipper crowd interested in the grass roots of food culture." This makes me wonder how Food2 is doing. Also a comscore survey reminds us that Millennials watch most TV online) (New York Times, reg. required)
- Retailers gear up for back-to-school season (with "edgier" styles targeted towards tweens. Among these is tween-friendly, but "mom-approved" line Uproar from J.C. Penney) (Dallas Morning News)
- Teen texting pushes buttons (as a source of conflict with parents and schools, according to the latest Pew report. And speaking of domestic tension… can Mom and Dad afford the Boomerang Generation?) (AP) (Iconocultre)
- What difference Elmo makes (a Sesame Workshop study found that given the choice between chocolate and broccoli most kids pick candy, but add Elmo packaging to the broccoli and voila! 50% of kids picked the veggie. Is this troubling or promising? Also McDonald's will choose a winner for its American Idol-type competition among employees) (MediaPost, reg. required)
- Al Gore launches 'Inconvenient Youth' (a new teen climate education initiative out of The Climate Project alliance for Climate Protection, just in time for Earth Day. Also NatGeo Kids celebrates with a ton of themed content online)
- Hook up culture backlash (is spreading among a growing number of college students for non-religious reasons. A somewhat surprising proponent of the movement? Lady Gaga) (CNN)
- DoSomething and Sprint start Thumb Wars (a new campaign against teens texting and driving — remember those thumb socks I mentioned a while back? Also Channel One News and Sony team up with schools to honor a student with the "Karate Kid Mentor Award")
- Gleeks vs. Beliebers (Glee fans and Justin Bieber followers battle it out for top Twitter trending topic) (Ad Age, reg. required)
P.S. Ypulse Youth Marketing Mashup attendees can now book a guest room at the Hotel Nikko for an even lower rate ($129) until April 29! Register for Mashup, if you haven't yet, and make arrangements today!
Categorized under: Ypulse Essentials
