Ypulse Essentials: Coming Out In Middle School, 'Jockettes' & 'Young Metrosexuals', Radio Days Continue
Posted by meredith on 09-24-2009
'Coming Out in Middle School' (a must read piece in this weekend's New York Times Magazine. Look for our thoughts in tomorrow's Friday Forum. Plus a New Jersey school board works to end a tradition of girl on girl hazing) (New York Times, reg. required)
- More on young tech 'addicts' (one in ten children are reportedly "addicted" to some form of gaming. Plus on MobileBehavior Dr. Eric questions whether we should throw around the "addict" label for mobile phone usage. Also see Anastasia's post on this)
- 'Jockettes' and 'young metrosexuals' (make up the two largest teen segments, according to a new study. And five teens respond to common Gen Y stereotypes. Plus Habbo and research software firm Cint launch online teen panels. And Bill Carter of Fuse on what companies can expect from cyber Millennials) (AdWeek) (Herald Sun) (Research) (MediaPost, reg. required)
- 'Practice Safe Text' (the anti-sexting message promoted in PSAs from the Teenage Pregnancy Prevention group. Also a teen mom launches Stayhomewithmybaby.com to advise young parents on working from home) (AdRants)
- College students cut back on clothes (to budget for more gadgets. Also the downturn drives up enrollment in undergraduate business programs. And in spite of the summer job stimulus program, thousands of teens spent the season unemployed. (WWD) (Business Week) (AP)
- Disney to divide studio chief role (after Dick Cook's departure. Plus Barbie and He-Man come to the big screen care of Universal and Sony, respectively.) (Variety)
- CW teams with Virgin (for a reality show about female flight attendants. Also CW renews "One Tree Hill"; "Melrose Place" and "Vampire Diaries." And MTV sets premiere dates for two new comedies and goes forward with the late DJ AM's drug intervention reality series) (Variety) (Reuters)
- Online high schools (show positive academic potential, but raise concerns about social skills. And more on the ongoing discussion on getting girls interested in science) (WSJ) (Fortune)
- Radio proves resilient (to the iPod generation. The latest Nielsen report finds 18-to-34-year-olds listen to the radio an average of 21.5 hours per week. Plus retail site Enveme forms a community around fashion and indie music. Plus Levis sponsors Green Day's stage debut) (Crains) (Virtual Worlds News) (Brand Republic)
Correction: In yesterday's Essentials the links for the THR story on Diablo Cody adapting "Sweet Valley High" and the Youth Conspiracy article on CyberGens were incorrect.
P.S. The [tentative] dates for the 2010 Ypulse Youth Marketing Mashup are now FIRM. May 24th-25th, Hotel Nikko, San Francisco.
Categorized under: Ypulse Essentials
