Ypulse Essentials: Comedy Central Greenlights ‘JC,’ Apple Loses Its Cool, Geomarketing
Posted by meredith on 05-07-2010
‘Iron Man 2′ starts off strong (with advance ticket sales and a good showing of fans at midnight screenings. And New York magazine has the lowdown on the J.J. Abrams’ trailer that debuted before the film. Also casting begins for Jack Kerouac adaptation “On the Road” with Kristen Stewart) (EW)
- Comedy Central greenlights ‘JC’ (approving a development deal for a cartoon featuring Jesus Christ as a “regular guy” who moves to New York to “escape his father’s enormous shadow.” Somehow I don’t think this is the last we’ll hear of this.. Also G4 orders a spin-off of “Attack of the Show” based on the “It’s Effing Science” segment) (AP) (THR)
- Generation Prototype (why durability is relative for Millennial consumers. Also a recent Restaurant Industry and Consumer Trends report says health-conscious, “relatively affluent” Gen Y ‘ers are dining out the most often and spending more. And private-label brands make in-roads with younger shoppers) (MediaPost, reg. required)
- Could pop stars save Microsoft Kin? (ChannelWeb nominates Justin Bieber and Ashley Tisdale for the job of spokesteens. Also YouGov’s BrandIndex shows Apple losing its cool among young adults. Jon Stewart warned us this would happen…) (Apple Insider)
- Nintendo’s profits drops (for the first time in 6 years. Also Wired reviews the best and worst of iPad Games) (USA Today)
- Teens name Lady Gaga top fashion icon (in a recent Habbo Hotel survey. Also “Bieber Fever” meets its limit with People Magazine. And Do Something announces the winners of its Battle of the Bands/Save Music Education campaign) (brand-e.biz)
- Geomarketing (MTV, Pepsi and other brands jump on the Foursquare bandwagon. And McDonald’s is among the first to get behind the new Facebook location-based feature. Also MediaPost, reg. required, interviews Kimberly-Clark VP Andrew Meurer on the new U by Kotex campaign and the importance of straight talk) (econsultancy) (Ad Age, reg. required) (MediaPost, reg. required)
- Millennials find spirituality online (with religious sites, social networks and even faith-based apps) (Fox News)
Categorized under: Ypulse Essentials