Ypulse Essentials: Coke Debuts Single, French Teens Discover Bronte, Clean & Clear's Teen Soap Series
Posted by meredith on 03-17-2009
Putting the pop back in soda (Coke releases a single for its "Open Happiness" campaign featuring members of Gnarls Barkley, Fall Out Boy and Panic at the Disco. Plus, The New York Times asks what "The O.C." treatment will do for indie bands featured on the new web series "Rockville, CA") (MediaPost, reg. required)
- Young adults in Ireland (search for greener pastures abroad now that the country's economy has taken a turn for the worse) (Los Angeles Times)
- Tween Dora's bad rap (Nick and Mattel address parents' concerns about the character's transformation from preschooler to tweenager. Plus, MediaPost reveals common misconceptions marketers have of tween girls. And trendcentral names three tweens to watch) (Yahoo! News)
- Gen Y isn't buying what celebs are selling (Greg Rollett explains why. Plus, Rollett suggests that this may be an international trend with millennials in India also turning away from celebrity spokespeople. Meanwhile, Dr. Drew speaks out about the influence stars do have.. over young people's narcissistic tendencies) (USA Today)
- French teens bite into Bronte (after multiple references in Stephenie Meyer's Twilight series spark their interest. Wonder what a certain columnist at the Washington Post would have to say about that) (The Times Online)
- A rise in teen dating violence calls (a crisis hotline for young women attributes the increased activity to the recent surge of publicity, but worries that this celeb-centric attention isn't necessarily a good thing. Plus, Jezebel asserts Rihanna will remain a role model whether or not parents or the media like it) (Chicago Sun-Times)
- CA's Green Corps (Governor Schwarzenegger enlists at-risk youth for the state's budding green economy) (MSNBC)
- The literacy crisis continues (the most recent issue of Democracy: A Journal of Ideas describes a troubling predicament for our educational system. Also, budget cuts force state colleges to reassess their goals) (New York Times, reg. required)
- A teen 'soap' opera for Clean & Clear (the skincare brand presents "Celia & Chloe" an online series featuring two best friends making their way to the "Hanna Montana" premiere. The promotion also includes a chance for viewers to win tickets) (Brand Republic)
- My[Outer]Space (NASA looks to social networking tools to recruit Gen Y into their ranks) (MSNBC
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Categorized under: Ypulse Essentials
