Ypulse Essentials: Class Of '09, Diagnosis Bully, The Dark Side Of YA
Posted by meredith on 06-09-2009
Class of 09 (New York Magazine interviews ten recent grads on facing a recession-era "real world" Thanks Andrea! Plus, more negative coverage of Facebook and academic achievement, as always, to be taken with a grain of salt, a.k.a. this analysis from danah boyd) (NY Mag) (MarketingVox)
- Are textbooks history in CA? (Governor Schwarzenegger announces plans to phase out traditional textbooks in favor of internet-based material. Also, BYU considers lifting YouTube ban. And a webcast to help teachers understand how writing has changed in the digital age) (MarketingVox) (Spotlight on Digital Media and Learning)
- Going tribal (Dan Pankraz offers youth brands some sage advice on how to inspire the collective vs. the individual. Plus, coverage of Internet Week's youth-centric panel and thoughts on how to build a community and business model around ugc. Also, is YouTube becoming this generation's MTV?) (Dan Pankraz via Derek Baird::Barking Robot) (Spectrum) (NPR)
- Scholastic catalogs snubbed (in the classroom. Some teachers take a stand against the toys and games offered by the educational publisher's book club) (USA Today)
- Diagnosis bully (an official policy statement from the American Academy of Pediatrics reaffirms the pediatrician’s role in preventing youth violence) (New York Times, reg. required)
- Mom, the backpacker tracker (a British teen carries a GPS to appease his mother while traveling during his gap year. Plus, Ford offers a teen driving summer camp in the Midwest and ranks number one in a list of teens' favorite cars, i.e. the Ford Mustang) (The Sun via PSFK) (Forbes)
- The dark side of YA (a look at what draws teens to the, erm, recent trend of heavy subject matter in YA fiction. Go Ask Who? Plus, a new cover story from Melissa Walker on Gayle Forman's If I Stay, one of the "disaster" novels featured in the piece) (WSJ) (Melissa Walker: The Blog)
- Nick at Nite moves an hour up (for more quality family viewing time. Also, 'Nite' adds Fox comedy "Malcolm in the Middle" to this lineup. Plus tween culture hits China) (Variety) (China Daily)
- 'Boy crisis' (a recent study on the lack of policy addressing boys' issues finds lower rates of literacy, higher drop-out rates and dramatically higher rates of suicides and arrests among American boys. Plus, danah boyd on the gender gap in the perception of Computer Science as a career choice and field of study) (EurekAlert) (apophenia)
- hi5 partners with SmallWorlds (allowing hi5 players to enter the virtual world through a Games channel. Plus, a virtual version of Jay-Z's RocaWear line comes to WeeWorld) (Virtual World News)
Categorized under: Ypulse Essentials
June 10th, 2009 at 7:06 am
[...] via Ypulse, Dan Pankraz's thoughts on tribal marketing for youth audiences spoke directly to what [...]