Ypulse Essentials: Christian YA, Tavi Slams MTV Style, Street Art Camp For Kids
Posted by meredith on 06-25-2010
FEMA funds disaster prep game for tweens (Plus MTV launches the "Pos or Not" iPhone app to help raise awareness of HIV/AIDS among college students. And a Massachusetts school district catches heat for not setting a minimum age on its policy to supply students with condoms) (CNN)
- Christian YA (doesn't just rewrite Gossip Girl as Gospel Girl, it offers a "surprisingly empowering guide to adolescence." Highly recommend reading the whole article on Slate. Plus the 50th anniversary of "To Kill A Mockingbird" stirs up a conservative response to the high school classroom staple) (WSJ, reg. required)
- Vitaminwater promotes 'Twilight' on Facebook (with a search for the biggest fan… who might be bummed to hear Stephenie Meyer is "burned out on vampires." And who is the joke really on in this Jersey Shore version of "Twilight"?) MediaPost, reg. required) (SCI FI Wire) (New York Magazine)
- Can fictional plus-size campers on 'Huge' (help raise awareness of the real issues affecting obese teens? Amy Jussel of Shaping Youth shares some ideas for how ABC Family can get it right) (CNN)
- 'Girls Busching Girls' (yup, that's the female response to 'Bros Icing Bros' — though this Salon writer points out, girls can be "bros" too)
- Tavi slams MTV Style (the network's new fashion blog. While Abercrombie revives its famously steamy A&F Quarterly .. in print by paid subscription. Hmm) (Jezebel) (AP)
- Street Art Camp for kids (launched in Miami. How cool is this?) (PSFK)
- Can Gen Y brands survive on earned media alone? (not according to this commentary in today's MediaPost, reg. required. The idea is to strike a balance between paid and earned…like this promotion from Kia Soul on Facebook game PetVille where fans can remix the driving hamsters ad)
Categorized under: Ypulse Essentials
