Ypulse Essentials: Children Of September 11th, Scratch & Sniff PSAs, Pepsi Rock Band Video Award
Posted by meredith on 09-11-2009
Scratch and Sniff PSAs (in Milwaukee take an attention-grabbing approach to warning teens about the reality of parenthood. No, the ads don't actually smell. Also Anheuser-Busch participates in the federal government's "We Don't Serve Teens" campaign And the rate of heavy drinking on campus has stayed the same since the 90s) (AdFreak)
- Children of September 11th (on the eighth anniversary, College students talk about how the national tragedy shaped their lives) (WSJ)
- Pepsi Rock Band Video Award (marks the first branded MTV Video Music Award. Also Microsoft debuts Windows 7 ad during "Vampire Diaries" that's heavy on the cute. Plus vampires evidently still rule as "Vampire Diaries" scored the highest ratings in CW history.) (Ad Age, reg. required) (The Wrap)
- American Eagle goes mobile (introducing a mobile commerce program. Plus Ralph Lauren Rugby introduces an iPhone app that works with interactive store windows) (MediaPost, reg. required) (MobileBehavior)
- The Battle of the [Text]books (Ypulse's own Dan Coates explores college students' ongoing struggle with the heavy cost and waste of textbooks each semester. Remember, folks can find even more research from Ypulse Insights on the new Ypulse research channel! Also Scholastic Media unveils a suite of kid-targeted iPhone/IPod touch apps) (MediaPost, reg. required)
- Fox adapts 'Texts from Last Night' (into a TV show inspired by the blog. Also Discovery launches "Curiosity" a science series that will address questions in fields like space, medicine, technology, nature, and history) (Variety)
- Why Chinese kids love the internet (for its digital liberation. Plus new research on kids trends in India) (Ad Age, reg. required)
- Sorority Row reviewed (look for our take on teens and horror movies next week. Plus check out the documentary "Going on 13″ an exploration of adolescence) (Variety)
- The Art Institute Passion For Fashion competition (Kinda cool for teen fashionistas. Also estToday invites t/weens to design a t-shirt to "Save the Polar Bears) (JSKY)
- TheMash (a newspaper for and produced largely by teens in Chicago poised to double circulation this year! Wow)
Clarification: In Anastasia's post about the Palm Pixi yesterday, an analyst was quoted in the USA Today piece stating he thought Palm would price the smartphone at $99. Palm hasn't officially announced the price yet.
Categorized under: Ypulse Essentials
