Ypulse Essentials: CampFu, Gen Y's ID Risk, Friendly Brands On Facebook
Posted by meredith on 03-05-2009
CampFu (Fatfoogoo announces itself as the commerce platform for Rebel Monkey’s new camp-themed online virtual world, allowing players to buy virtual items for their avatar. Virtual bug spray, anyone?) (Virtual World News)
- Spring Breakers take a holiday (from partying it up in Mexico, in favor of voluntourism i.e. traveling abroad for community service) (CNN)
- Is telling Gen Y what they want… what Y wants? (according to Forrester Research's Emily Riley — featured in this video on Ad Age — yes. Riley argues that digital natives expect, and to some degree welcome behavioral targeted ads) (Ad Age, reg. required)
- New block on the kids (FCC calls for the public to comment on ways to distribute "new blocking technologies" across different media platforms. Also, the Beatles are officially set to invade Rock Band with their own Rock Band game this September. And Google talks with Universal Music to launch "Vevo," a label-only spinoff of YouTube that will compete with MTV by exclusively featuring music videos) (Variety) (ars technica)
- Risky Business (millennials are the most at risk for identity theft, but they also show the least concern. Is this because they're less cautious or more savvy than older generations? Maybe a combination of both) (BizReport)
- Barbie gets ink (introducing The Totally Stylin' Tattooed Barbie complete with tattoo stickers for her and you! Sounds fun, but I'm guessing some parents might have a problem with this.) (La Figa)
- Blogs to books (HarperCollins launches It Books, a new imprint that will focus on pop culture, style and content derived from the internet. Plus, The Bluford Series a new collection for minority teens from Townsend Press) (New York Times, reg. required) (GalleyCat)
- Skittles scorned (but not out. According to a correction on MediaPost Twitter actually does still exists on the site, only now it's in the "Chatter" section. Also, Next Great Thing makes an awesome analogy that compares brands in social networks to Drew Barrymore's high school infiltrating character in "Never Been Kissed." Plus, on Yaybia, Youth Advisory Board member Libby talks about what brands risk by making their brands too friendly) (Next Great Thing)
- Loopt adds "friends you may know" feature (so now you can track friends-of-friends even if you don't have their phone numbers. Um… this may be the exact opposite of what I was hoping would happen. Plus a nice round-up of research about youth and mobile phones.) (TechCrunch)
- A later start time for high school? (for now teens will have to keep dreaming. According to some, classes need to start early for schools to run efficiently. Plus, a recent study shows half of black teens are not getting enough vitamin D) (Washington Post, reg. required) (US News and World Report)
Categorized under: Ypulse Essentials
