Ypulse Essentials: BritneySpears.com Relaunches, Your Brain On Technology, Scion's Got Game

Ypulse readers: We just confirmed my friend Gary Rudman, a former TRU (Teen Research Unlimited) veteran and current independent youth marketing expert, to lead our hour-long "Youth Marketing Boot Camp" intro session at the Ypulse Youth Marketing Mashup East. Gary will give us the 10K-foot view of where teens and college students are at and how to reach them as a way to kick-off the event. Time is ticking so register today!

Britneyspears.com has relaunched (in case y'all missed it!)

- Gawker explains… (the "High School Musical" craze. And allegedly "Hills" stars Lauren Conrad and Heidi Montage had some sort of tearful reunion [not caught on camera]. And tween fashion blogger Style Rookie is "vlawging") (MSN Entertainment)

- This is your brain… (on technology. New book should fuel fears that this generation is losing their in-person social skills. Plus a new effort to introduce social media into the classroom – I don't see how this will go beyond the trailblazers already using social media in the classroom but maybe I'm missing something…) (PSFK) (ReadWriteWeb)

- Inside Current TV's debate hacking (using Twitter. Wasilla teens v. Sarah Palin. And Obama named marketer of the year – followed by Apple) (NewTeeVee) (MTV News) (AdAge.com, reg. required)

- Obama, 50 Cent (and black masculinity – very interesting short doc) (WireTap)

- Video site Heavy.com to sponsor (the Sneaker Pimps tour for sneakerheads/collectors) (Media Post, reg. required)

- Scion gets into gaming (adding to its already rich branded entertainment portfolio. Plus tween virtual world Chobots is now in public beta ) (AdAge.com, reg. required)

- From the department of overreaction (a 15-year-old caught sending naughty camera phone pics may be considered a sex offender – thanks Eric!. And a teen is detained for writing a fictional story involving zombies taking over his school.) (Newark Advocate) (Boing Boing)

- And what we should be worried about (prescription drugs easier for teens to get than beer. And the downturn is making paying for college even harder. Any college student bloggers reading this – check out this scholarship opportunity!) (USA Today) (New York Times, reg. required)

- New research on Chinese youth (and what they think about sex) (Reuters)

Categorized under: Ypulse Essentials

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