Daily news and insight into the Millennial generation for media and marketing professionals



Ypulse Essentials: Borders Ink, Sell Out Stigma, The Debate Over BusRadio

Posted by meredith on 07-21-2009

borders inkBorders Ink (stores carve out a new teen department that will stock graphic novels, fantasy and young-adult titles. Plus PW on the pros and cons of YA titles crossing channels) (WSJ)

- ‘Do elite colleges produce the best-paid grads?’ (New York Times, reg. required, profiles PayScale a site that charts the more profitable universities as broken down by major. Plus according to a recent survey, nearly a third of private colleges expect admissions to decline) (Bloomberg)

- Sell out stigma (YouTube blogger answers back after catching heat for working with the Ford Fiesta Movement) (PSFK)

- ‘Mosquito’ hits Japan (the questionable teen repellent device turns up in Tokyo. Imagine if this method was used against any other segment of the population. Plus Facebook gets the blame for encouraging party crashers. Really?) (Washington Post) (The Guardian)

- Makeup 101 goes 2.0 (beauty tutorials gain a following on YouTube. And Seventeen.com teams up with Roiworld to launch a virtual dress up game featuring the finalists from “America’s Next Top Model”) (MediaPost, reg. required)

- The key to curbing college drinking (may be the perception of college drinking, according to recent research from Oxford Brookes University in England. Plus how teen “car surfing” has been inspired by teen media, remember “Teen Wolf”?) (Forbes) (LiveScience)

- Battle over BusRadio (The FCC and Congress step in to decide whether the broadcasting service for kids steps over the line with targeted student marketing. Plus Channel One Network teams up with CBS News for a daily teen newscast) (arts technica) (AP)

- Tweens meet zines (and create their own in-library workshops. Also in place of expensive camp, this summersome parents opt to send kids to their grandparents’ house) (Victoria Advocate) (Baltimore Sun)

- Current TV announces a new CEO (former MTV Networks chief operating officer Mark Rosenthal. Plus, MySpace CEO Owen Van Natta makes a smart move repositioning the soc network as a “window for the youth (16-30) to reflect all their creative talents”)

- Chris Brown publicly apologizes (to fans for Rihanna assault via video. Is it too little too late?) (MTV News)

P.S. In light of MTV’s ratings success with “16 & Pregnant,” you may want to check out the comments we’ve been getting on our post about the show.

Categorized under: Ypulse Essentials




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