Ypulse Essentials: Black Sorority Barbie, Woot!, Generational Warfare
Posted by anastasia on 01-11-2008
CosmoGirl! to cover the election (via teen correspondents a la MTV. Plus new research from Peanut Labs on what youth want in a candidate - honesty over experience…) (Folio)
- Teen Vogue is over… ("The Hills.") (New York Post)
- Black sorority Barbie ("Mattel Inc. will make a collectable Barbie based on Chicago-headquartered Alpha Kappa Alpha Sorority, Inc.") (Chicago Sun Times)
- Woot! (yes my friends, that is the 2007 word of the year)
- Teens abusing cough medicine (in the millions. Plus The Susan P. Byrnes Health Education Center launches a new health site for UK teens. And research shows that online suicide help sites actually help when it comes to reaching at-risk youth) (AP via Yahoo! News) (Psych Central)
- Lifehouse breathes life into Allstate (good piece on how the band helped make Allstate cool with teens) (Trading Markets)
- Jamie Lynne's bump gives 'Zoey' ratings boost (is the focus of Media Life's Younger Viewers ratings wrap up)
- Generational warfare (@ work. This survey of IT managers reveals they are not too keen on millennial employees) (Information Week)
- Unmarketable: Brandalism, Copyfighting, Mocketing and the Erosion of Integrity (this looks like an interesting read for the Ypulse community) (Forbes)
P.S. Last chance to save $100 on the Ypulse College Mashup — deal ends today at 5 p.m. PST.
January 13th, 2008 at 3:23 pm
In response to the Forbes article, I think that since a lot of brands already poke fun at themselves and make self-reflective ads/product placements, it is even harder to subvert their advertisements.