Ypulse Essentials: Barbie Arrives In China, Top Teen Global Brands, Yearbooks Endangered
Posted by meredith on 03-04-2009
Barbie shakes up Shanghai (in anticipation of the six-story Barbie store opening this week, The Global Post records the mixed response to the invasion of the iconic American doll. Plus, the top teen global brands include Coca-Cola, Adidas and Nike according a recently released study from TRU) (The Global Post)
- You can lead Gen Y to a branded network (but you can’t make them join. According to a recent study less than half sign up after a visit to a branded site or fan page. Plus, Skittles has second thoughts about Twitter after pranksters start messing with the brand. Also Social Times talks to HerHotSpot founder about the social site for Gen Y women and how Facebook Connect opens doors for niche networks) (MediaPost, reg. required) (Biz Report)
- Black teens at increased risk for suicide (according to recent research there’s been an upward trend, especially among girls. Also a review of “Teenage Response” a new documentary from Germany that sits down with teens to talk candidly about sex, drugs and other hardhitting issues) (Variety)
- SLVR (a new non-sporty line from Adidas for millennials debuts in New York. Also Candie’s take a chance on Britney, signing the rehabilitated pop star up as spokesmodel) (New York Times, reg. required) (WWD)
- Will physical yearbooks become a thing of the past? (more high schools around the country are doing away with them for economic purposes. For so many reasons, I hope this isn’t the case. Plus, Duct Tape announces their annual competition to create a prom dress out of adhesive for a chance at scholarship money) (The Arizona Republic) (Jezebel)
- Student files defamation suit against Facebook and classmates (after allegedly being cyberbullied on the site. Also Miley Cyrus chronicles her history with bullies in her memoir) (MediaPost, reg. required) (MTV News)
- Virgin Mobile grows up (CEO Dan Schulman talks about the brand’s evolution past making an “exclusive youth play”) (FierceWireless)
- Teens take on ‘Toddlers and Tiaras’ (fighting to get the reality show about child pageantry off the air for its sexualization of children. They have my vote) (Strollerderby)
- ScapeNation (a tween retailer launches a virtual world and plans to release a line of clothes based on the digital characters. Sounds vaguely familiar) (Clickz)
- ‘The Education bubble (after years of constructing new buildings, adding new faculty members and expanding programs, private universities and the attending students are now paying the price. Also, how school districts are getting creative in order to make the most of their budgets) (New York Times, reg. required) (MSNBC)
P.S. Youth Advisory Board Member Akanksha Aurora is interviewed over at The Future Is Bright.
Categorized under: Ypulse Essentials
March 4th, 2009 at 1:16 pm
A lawsuit against Facebook for users posting libelous comments should be tossed, just like a lawsuit against a phone company for someone making slanderous remarks over the telephone would be tossed.