Ypulse Essentials: 'Bandslam's' Botched Marketing, The Future Of Record Labels, Beloit's New Mindset List
Posted by anastasia on 08-18-2009
Did Summit botch Bandslam's marketing (according to this memo, audiences thought it was more "High School Musical" than "School of Rock." Plus Lionsgate buys ComicCon film fave "Kick-Ass" about "a high school dweeb who attempts to reinvent himself as a costumed superhero.") (Nikki Finke's Deadline Hollywood) (Reuters)
- Cover story (tween fashion blogger Tavi lands the cover of Pop magazine. Plus a new line of "all natural" tween skin care products called Good For You Girls) (The Frisky)
- MySpace to buy iLike (and its millions of music sharing users. "Birthday Massacre" is the band Virgin concert goers chose to play FreeFest. And a cool post over at MediaShift on the "Future of Record Labels") (TechCrunch)
- Beloit releases its annual mindset list (for the class of 2013. And Borders announces an expanded focus on teachers…)
- Shutterfly launches a youth sports section (while Levis teams up with Break.com for mockumentaries)
- Texting and driving (the horror movie – do you think this "PSA film" crosses the line? YouTube thought it was too violent for kids under 18. Thanks Lisa!) (BBC) (Boing Boing Gadgets)
Corrections: In yesterday's newsletter, we had an incorrect link to the ClickZ story about The Gap using social media for its denim campaign. Also, in the post about the new Ypulse, Inc. I meant to link directly to our ethics statement vs. the about us page.
Categorized under: Ypulse Essentials
