Ypulse Essentials: Back-to-School Done Right, Coco Perez, Colleges Fear Admission Attrition

'New Moon' rises (as fall movie previews start rolling in. Also a first look at the Edward and Bella Barbie dolls set to come out in November. What, no Jacob?) (EW) (People)

- Back-to-Schooled (Trend Central spotlights brands cleverly stepping up to the challenge of the chilly retail climate — i.e., Macy's partnering with both Seventeen and Teen Vogue for stylish in-store events, and an iPhone app from Nike that lets teens create custom shoes and apparel. Also Kelly Clarkson and LeBron James promote a national education initiative supported by the Gates Foundation in a special aired across all Viacom networks)

- Coco Perez (gossip monger Perez Hilton cleans up his act with a new fashion site for twentysomething women. And Jezebel reviews the leaked screenshots) (Express Night Out)

- 'Don't eat this at home' (study finds unhealthy foods and alcohol make regular appearances on TV shows aimed at tweens. Also Cincinnati Public Schools launch "Crazes for Kids" an interactive computer game to teach the benefits of a healthy lifestyle. And despite White House complaints, a campaign for healthy lunches that references Obama's daughters will not be pulled — thanks Eric) (Michigan State University) (Cincinnati Business Journals) (Politics Daily)

- The 'Project Runway' effect (Miss O & Friends hold a design contest with Banana Republic for tweens who want to learn more about the fashion industry. Plus MediaPost, reg. required, on what draws teen girls to fashion for a cause.  Also tween girl community New Moon adds a parent-controlled chat feature)

- Give the gift of Britney (over Facebook. The singer stays in comeback mode with a line of virtual gifts. Plus Mountain Dew leverages Twitter at a taste test party. Also MTV introduces Asian teen pop group the Wonder Girls to American audiences) (BritneySpears.com) (CNN) (ShenYuePop)

- Disney's team green (a collaborative eco-themed song from Miley, the Jonas Brothers and co. debut as part of Disney’s “Friends for Change: Project Green” initiative. Plus Compassion Camp, a 24-hour immersive program to help teens understand the realities of homelessness) (Treehugger) (Kansas City Star)

- Admission attrition (colleges prepare for a more severe drop-off rate with incoming freshman this fall. Also recent American graduates turn to China for employment) (Washington Post, reg. required) (New York Times, reg. required)

- A new generation meets Anne Frank (on-screen. Variety reports Disney has acquired the rights to a new rendition of the teen holocaust survivor's story written by David Mamet. Also XX interviews twentysomething filmmaker and comedian Charlene Yi about her new film "Paper Heart")

- Bueller? (The rumored inspiration for Ferris Bueller remembers John Hughes. Also a touching, slightly sad Op-Ed piece from Molly Ringwald in the New York Times, reg. required) (Washington Post. reg. required)

P.S. Check out Anastasia's Ypulse Mashup interview with 'Upstarts' author Donna Fenn in three parts Donna's YouTube channel!

Categorized under: Ypulse Essentials

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