Ypulse Essentials: 'Amp Energy Rock Off', Bruno On 'MeinSpace', Aeropostale Debuts Tween Store
Posted by meredith on 06-19-2009
AMP Energy Rock Off (Pepsi's energy drink in Canada streams an event live on Facebook. Plus "Bruno," Sacha Baron Cohen's latest character, promotes MySpace, asking fans to "freund" him) (MediaPost, reg. required) (Ad Age, reg. required)
- Aeropostale opens first tween store (hoping to extend the success of their recession-resistant teen franchise. And a new tween mag Relate focuses on fashion, entertainment and faith. Also a study shows potential in back-to-school sales for online retailers) (WSJ) (BizReports)
-'Is Twitter the new college radio?' (Radio Survivor assesses the potential in the microblogging site for spreading news and music discoveries)
- 'Little Brother' debuts on stage (the dystopic teen thriller comes to life in Chicago theaters. And a BEA panel points to alternate histories as the next frontier in YA science fiction. Also Penguin joins forces with Island Records in the UK. Plus more on Simon & Schuster's teen social networking site Pulse It) (Publisher's Weekly) (io9) (The Bookseller) (GalleyCat)
- CEOs hire Gen Y mentors (to learn how to navigate social media. BusinessWeek asks if this is a widespread trend and, if so, whether the positions are official. And Dan Schawbel explains how to leverage Millennials workers to support your brand. Also the spectrum of Gen Y attitudes in the workplace) (Financial Times) (MediaPost, reg. required)
- Paris Hilton swaps BlackBerry (for Sony Ericsson, after the brand sponsors her latest reality show in Dubai. Plus, a look at the reality and fiction of 'Hills' star turned YA author Lauren Conrad) (Bloomberg) (Salon, day pass required)
- PetPetPark (Izzy Neis' reviews Neopets' new virtual world. Plus, "Merlin" gives the old Arthurian legend a new twist for kids) (Media Life)
- Yearbook cover controversy (a high school senior apologizes for concealing an obscene message in the cover art he illustrated. Also, Australian parents speak out against a "revenge" site that's being used to harass teen girls (MTV News) (Fox News)
- Pizza Hut loses the 'pizza' (and rebrands as just "The Hut") (idsgn)
- Interview with Sonia Livingston (on youth and digital risks, rights and responsibilities. And New Media Literacies, a great resources for parents and educators looking to get "totally wired."Also pediatricians officially advise parents to "friend" their tweens and teens) (Confessions of an Aca-fan) (Chicago Tribune)
- The Children's Grief Camp (a therapeutic summer camp for kids who have lost loved ones. Plus teens learn how to run their own businesses at the Future CEO Academy) (Chicago Tribune) (Contra Costa Times)
P.S. Just a heads up. Ypulse is taking the next two Fridays off for some "summer hours."
Categorized under: Ypulse Essentials
