Ypulse Essentials: 'American Idol's' Text Campaign, Cartoon Network's FusionFall, A Winnie The Pooh Sequel

Trendsetters vs. Trend-spreaders ( a discussion on how to use mobile to market to the young and trendy. Also, a real-life lesson from American Idol in how NOT to approach mobile users. Plus MTV teams up with video ad company Panache) (MediaPost, reg. required) (New York Times, reg. required) (MediaPost, reg required)

- Is Abercrombie still relevant? (according to one blogger, not so much. His thoughts on how the brand lost its way) (Seeking Alpha)

- Gossip Girl graces Vogue (and Jezebel is there for the critical analysis) (Jezebel)

- From the creators of LonelyGirl15… (comes "Harper's Island," a multi-platform social network for a new CBS drama of the same name) (MediaPost, reg.required)

- More on Disney in D.C. (Miley, JoBros and others will perform at the "Kids Inaugural Concert" in DC next Monday night. Plus Derek Baird shares a great roundup of all the youth coverage including CNN.com's collaboration with Facebook) (MTV News) (Derek Baird: Barking Robot)

- College on the cheap (could be a reality in the near future, says author John Rob, if only more institutions would embrace the available resources online) (PSFK)

- WARNING! (a congressman proposes legislation that would require all video games with violent content to carry a hazard label. In other gaming news Microsoft and Best Buy start a safety education campaign called Game Smart to encourage parents to talk about the games their kids play) (GameSpot)

- Cartoon Network's FusionFall (a new MMOG that incorporates popular Cartoon Network characters into a brand new environment. Also the Pussycat Dolls get the avatar treatment on WeeWorld) (gameindustrybiz.com)

- Return to Hundred Acre Wood? (in case you haven't heard, an authorized sequel to Winnie the Pooh is set to be published) (Telegraph UK)

- Pepsi's presidential branding parallels (get called out as a strategic play for young Obama followers . Also a last ditch effort by hipsters to save the alcoholic energy drink Sparks) (ABC News) (FREEwilliamsburg)

Categorized under: Ypulse Essentials

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