Ypulse Essentials: 'A Colbert Christmas,' High School Ethics, Obama Elementary?
Posted by meredith on 12-01-2008
'A Colbert Christmas' (the holiday special of choice among young men. Plus reviews are in after "For the Recod," Britney's much-anticipated documentary debuted on MTV last night. The verdict? Sorta like "The Hills.") (Ad Age, reg. required) (Flavorwire)
- How to get Gen Y to bank with you? (Be less clunky and more user-friendly. That's the strategy behind financial service provider PNC's "Virtual Wallet." Also the effect of the economic downturn on young people's saving habits) (Economic Times) (USA Today)
- AOL gives gamer parents a shortcut (with a new site that rates and reviews video games for parents. Although we personally prefer Whattheyplay.com, which is edited by gamer parents. Also more TV networks [like MTV with Rockband] try to get in on the videogaming action) (MediaPost, reg. required) (Broadcasting & Cable)
- On the tweenybopper's Christmas wish list? (a new Disney-themed mp3 player. Also how music programming on TV has evolved from "Idol" to interactivity. And a recent survey shows internet radio gaining traction among younger listeners) (Boston Herald) (TV Week) (TWICE)
- Teaching TAs to teach (a program instituted at The University of Wisconsin aims to better prepare graduate student instructors for their increasingly important role in the classroom. Plus the rise in college students seeking an expatriate education — and not just for a year abroad) (Ars Technica) (NY Times, reg. required)
- Smells like school spirit? (a fragrance developer offers students the chance to smell like their college. I personally wouldn't be a fan, but who knows) (Seattle Pi)
- How ethical are today's high schoolers? (a recent survey asks students about lying, cheating and stealing) (AP)
- Younger consumers are vocal online (a study on how the net influences purchases show young people –22 and under– accounting for about half of all the content and comments posted online. Also American Eagle comes out with a gift card that gives back) (MarketingVox) (MediaPost, reg. required)
- 'Education Pay$' (an ad campaign in Cleveland tries to sell kids on staying in school. Plus an NY school renames itself after Obama after kids clamor for the change) (Cleveland.com) (School Library Journal)
- Nice profile on YA author M.T. Anderson (in The Washington Post this weekend) (Shaken & Stirred)
P.S. Ypulse has partnered with Ashoka Youth Venture to help promote the Best Buy @15 Challenge voting this month. They have announced the 30 finalists for "Favorite Young Social Entrepreneur," and you can cast your vote online starting today! The winning team will get $10K to fund their venture. We'll remind you to vote once a week in December.
P.P.S. The Ypulse Linked In Group is one person away from becoming 500 strong. There are great connections being made and folks are beginning to use the forums. If you're a youth media or marketing professional, you should become a member today!