Ypulse Essentials

Another "hip" viral campaign (rumor is this billboard image is for the relaunch of MTV2) (business2blog)
Apple hates its fans (another indictment from a former Machead of Apple's aggressive tactics with blogs that publish the company's "trade secrets") (AlterNet)
'Happy Slapping' hurts (teachers attempt to stop the new London teen craze of "happy slapping," where teens slap strangers across the face and take a picture of their reaction with a camera phone…ow) (The New Scottsman via Boing Boing)
The 'Gilmore' Noodge (The New York Times, reg. required, interviews Amy Sherman-Palladino, the fast-talking creator and executive producer of "Gilmore Girls")
MTV reports on podcasting (I was emailing with a teen recently who told me she was creating a "podcast" of her recent school project…it's definitely catching on) (MTV News)
Not so empty nest (The New York Times, reg. required, on the large number of 18-24 year olds living at home with mom and dad)
SJP falls into the Gap again ("Sex and the City" star signs on for another Gap campaign) (AP)
MySpace is the new Friendster (covers Friendster's woes, MySpace and Okrut's growth and social networking's ongoing search for a business model) (The New York Times, reg. required)
WB wants to grow up (The Frog is ready to pass puberty and attract 25- to 35-year-olds as well as 12-24 year olds) (New York Daily News)

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