Ypulse Essentials
Posted by anastasia on 01-12-2005
Do the Shuffle! (the big thing out of MacWorld this week is the $99 iPod Shuffler. Since the iPod is already popular with teens, I think the less expensive Shuffler will only expand Mac's reach with Gen Y) (MSNBC)
Scolastic pushing Porsches (AdFreak is surprised Scholastic is selling a game that enourages its young players to get excited about the Porsche brand)
Gawker skewers Co-Ed (calls the new college mag "a PG-13 print version of Joe Francis' frightfully successful Girls Gone Wild video series")
Alloy Settles Class-Action Suit for $6.75 Million (shareholders will be paid) (Promo Magazine)
Teen TV Dramas Help Emerging Music Stars (the TV [The WB] and gaming industries [EA] are becoming another arm of the music industry) (AP)
Young, Rich, And Wired; Wealthy Gen X-ers Rely On Internet (that's me minus the rich part and I'm fast approaching 34, which means I get to graduate to a new demographic!) (Media Post, reg. required)
Teen golf star Michelle Wie attempts to break into Sony (men-only) Open (the biggest sports story not on the sports page…I found it on the entertainment page of the New York Post)
LeapFrog Unveils Talking Computer Pen (a homework helper designed with input from tweens) (Reuters)
Underground highway (The Detroit Metro Times on the successful youth marketing tactics behind the Toyota Scion)