Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


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Posted by anastasia on 12-31-2004

Missy ElliotLadies Last (The Washington Post, reg. required, has a really insightful piece on the decline of women in hip-hop, i.e. how commercial rap sold its soul)
Gentlemen, Start Your TV Sets (The New York Times, reg. required, examines the car customization trend on the tube and comes to the shocking conclusion that people don't actually get this kind of work done on cars they really use)
UK Teens make ringtone top music purchase (forget about downloads [you can still get em' for free], it's all about paying for ringtones) (Financial Times)
Classical is cool (no really it is. CBS's "The Early Show" says people under 20 are tuning in because of heartthrob Joshua Bell and a "girl group" quartet called Bond)
Sharing your favorite tunes (Danah Boyd on how music-centered social networks like Last.FM and Audioscrobbler allow people to connect over their love of specific kinds of music
Google 2004 Zeitgeist (PSFK tries to make sense of Google's most popular searches in '04 and concludes searchers are a "young, female, informed and franetic audience who just want to have their fun with their toys.")

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