Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


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Ypulse Essentials

Posted by anastasia on 11-27-2006

I feel like this should be called the L.A. Times edition…

tween luxury goodsIf tweens really are the new teens… (marketing Gucci and Prada to the under 13 set is contributing to this disturbing trend) (AP) (L.A. Times, reg. required)

- Takkle tackles series A financing (nich network for high school jocks gets funding) (press release)

- Machinima primer (from the L.A. Times, reg. required)

- Parents learn to text (with help from Cingular) (Textually.org)

- Graphic novels going for girls ("In May, DC plans to introduce Minx, a line of graphic novels aimed at young adult female readers, starting with six titles in 2007, each retailing for less than $10") (New York Times, reg. required)

- National Park attendence down, especially with teens (I found this sad and interesting in terms of how parks are trying to reach them by incorporating technology/games into the outdoor experience. Personally, I think this is one where parents say, "Unplug, we're going for a hike.") (L.A. Times, reg. required)

- College kids still read their campus papers (I always tell companies trying to reach this audience to buy ads in campus papers and websites…) (Boston Globe)

- 'Sucks Less' (Kevin Smith's new show on mtvU) (L.A. Times, reg. required)

P.S. Check out my post Anatomy of a Mashup for parents over at Totally Wired.

5 Responses to “Ypulse Essentials”

  1. Eric_Jaffa Says:

    Regarding the article by MARTHA IRVINE:

    "Several published studies have found, for instance, that some tweens' bodies are developing faster, with more girls starting menstruation in elementary school - a result doctors often attribute to improved nutrition and, in some cases, obesity. While boys are still being studied, the findings about girls have caused some endocrinologists to lower the limits of early breast development to first or second grade."

    I don't like how the article ignores other possible explanations: hormones in milk and meat, pesticides, and industrial pollutatants.

    It's reasonable to suspect that something in the environment resembling human female hormones is playing a role, given:

    Girls are developing faster, men's sperm count is dropping, and male breast reduction is one of the most popular cosmetic surgeries for men.

  2. Zinelife Says:

    I just relocated into national park heaven this year. I totally agree that most kids, and most people actually, have missed the experience of going to some of these larger national parks. I don't know how many people I've asked, "have you ever been to Yellowstone?" and responses being a resounding "no." It's something that's lost on today's society. They're too caught up on these touristy resort marketing that may have pretty scenery but not much nature.

  3. Eric_Jaffa Says:

    Zinelife -

    Are you now living in a mobile home within a national park?

  4. Zinelife Says:

    I'm not sure if that's an insult.

    No, I'm not living inside a national park but really close to several national park, two of which are the Grand Targhee National Forest, Yellowstone National Park. I live right against the Grand Tetons, literally, in a ski-resort area. It's quite different than Florida.

  5. Eric_Jaffa Says:

    My question wasn't meant as an insult.

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