Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


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Posted by anastasia on 10-16-2006

Diane von Furstenberg SidekickI want one (the new Diane von Furstenberg Sidekick - CNET says using a fashion icon like von Furstenberg won't attract teen girls. Um, I think this CNET blogger doesn't realize how popular Teen Vogue is or that teen girls know more about couture they can't afford to buy than adult women who can…) (press release)

- Viacom buys Quizilla (to add to their portfolio of tween web properties that includes NeoPets) (press release)

- Killing aliens with your brain (new program lets physically challenged teens play video games using their brain signals…thanks Rachel!) (Washington University)

- Graphic novel makes YA shortlist (for the National Book Award nominees: "Gene Luen Yang's graphic novel, American Born Chinese, which shuttles between a beloved character from Chinese folklore and a adolescent boy's coming of age until the two meet somewhere in the magical realist middle." Also Ypulse reader Robin says: Scott McCloud is a comics writer & artist who has a cool book out called "Making Comics" designed, at least in part, for the generation of kids obsessed with manga & graphic novels and who want to make their own — but his book is MUCH more sophisticated & interesting than all those "Draw Your Own Anime Character!!" books lining the shelves.") (Galleycat)

- Guy Kawasaki talks to teens (about how they are using blogs and other technology…thanks Alison!)

- USA Today rates Disney Mobile's ads (seems they're going over well…plus TrendCentral [a Ypulse advertiser] rounds up the latest tween tech)

- Prom Mag drop kicks Brook Hogan (after she posed for FHM) (E! Online)

- Creepy Burger King mascout gets his own movie (I find the King to be really weird and creepy, but he's achieved a strange cult status with youth. BK is capitalizing off this by making a $5 million movie they hope will be the next "Napoleon Dynamite"…I'm skeptical as to whether it will make anyone eat more Whoppers…I hope Ronald McDonald makes a slasher film) (MSNBC)

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