Ypulse Essentials

iRock out! (yes, it's a chair designed for listening to your iPod - "Five models will sell for $99 to $599 in six 'hip" colors for teens…") (Mercury News)

- Are teens over MySpace? (the percentage of teens using the service is down but still nothing to sneeze at…Plus the AP also has a story about how a lot of young people are beginning to unplug and log more face time vs. MySpace time.) (New York Times, reg. required)

- What 'Project Runway' hath wraught (teens and tweens are sewing up a storm…also Meredith buys ReadyMade, an indie Martha Stewart-type mag for the DIY set) (Baltimore Sun) (Paid Content)

- Cover models will be carded (mags will no longer run liquor ads in issues featuring underage cover models) (New York Times, reg. required)

- The college trip as rite of passage (The New York Times, reg. required, looks at the increase in college trips and the bonding that can happen along the way. When I visited Antioch with my mom, it definitely helped me to realize she was young, too once as it prompted her to reminisce about her college days. Remember Meadow and Tony's college trip from "The Sopranos"?)

- Bully for you (Wired's Clive Thompson reviews the controversial video game)

- Toyota's got spirit! ("Toyota will sponsor 45-second vignettes to be broadcast during the NBC Sunday Night Halftime Show that examine the passion for high school football in the U.S. ") (BrandWeek)

- Chubby Butter on your phone (AOL Red signs deal for worldwide mobile distribution of the web cartoon for teens) (press release)

- Cathy's Book full of brands (takes the YA/product integration trend to the next level) (TrendCentral)

- Tweens love meat (or at least the "gross-out gags involving meat, snot and various bodily functions" on Nick's "Mr. Meaty" plus the rest of the Younger Viewers ratings wrap-up from Media Life Magazine)

- Teen lens (yMinds - a very cool teen photography site)

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