Ypulse Essentials
Posted by anastasia on 09-05-2006
Everything old is new again (remember your Madonna fingerless gloves? They're baack…) (USA Today)
- Uncle Sam wants U (Army has taken up texting to reach teen recruits) (MSNBC)
- The Pulse in print (sort of…I'm quoted in an AP story on the future of teen mags and an MSNBC story about totally wired millennials)
- Meet the 'Yous' in YouTube (Zachary Braiker continues to explore "Life Online" by conducting a series of interviews with popular YouTube creators…And in case you missed this item, YouTube is creating an exclusive area for college kids - watch out Facebook…Also, Facebook gets a makeover) (GigaOm) (Forbes.com)
- Meanwhile, over at MySpace (they are scaring the crap out of the music industry by threatening to eliminate the middleman…Also, Wendy's and other corporations are clamouring to be teens' friends) (New York Times, reg. required) (USA Today)
- A little youth marketing agency in Vermont (the success story of FUSE, who also happens to be a loyal Ypulse advertiser!) (The Burlington Free Press)
- Multiple personalities (or Poly I.D.s as scenarioDNA calls Gen Y's affinity for having different virtual identities as a result of Web 2.0…Plus eMarketer has a round-up of the latest research around teens and online marketing/advertising)
- A nueva generation (cultural signposts that "Hispanics are happening") (Miami Herald)
- Quizilla (MySpace for the "thinking teen"…Plus AOL's Study Buddy, a pre-screened homework helper) (StudyBuddy link via GenDigital)
- Teens love to curse (more than ever…as do adults) (The Sun Sentinel)
- 'Hidden Palms' the new 'Laguna Beach'? (The CW hopes so) (L.A. Times, reg. required)