Ypulse Essentials

Avatars go activist (this trend of non-profits leaping into the 2.0 space and partnering with companies continues to grow. The latest news is about Meez, a new avatar community that has now partnered with several non-profits to create a virtual "Cauz" line of branded gear. Of course YouthNoise is leading the way. From the article: YouthNoise will promote the Meez offering on its registration page, and allow its members to get T-shirts, 'hoodies' and background images expressing their interest in particular issues like poverty or animal rights. This way, commented Thomson, the group's teen members can 'brand themselves using YouthNoise sensibility.'") (ClickZ)

- On a related note… (Nedra Weinreich has a great post about the Virgin Mobile text novella happening on YouthNoise as part of the ReGeneration effort to raise awareness about teenage homelessness)

- Why you won't see Penelope Cruz on the cover of CosmoGirl (great quote) (Hollywood.com)

- Paris does YouTube (ok not those videos but her new music videos as part of the site's new branded channel model, which, along with other music video sites, just might become a threat to…MTV) (Mashable) (BusinessWeek)

- Speaking of MTV… (MTV and Nickelodeon films are going to become full in-house labels at Paramount) (press release)

- And over at The N… (they are releasing a soundtrack to the network) (press release)

- Some Vans with my bling, please (the classic skater shoe is being adopted by the hip hop community) (L.A. Times, reg. required)

- Pop Candy podcast! (my favorite blog now has a podcast) (the link is the actual stream)

- Virtual home school (how many homeschoolers are using virtual schools vs. mom and dad) (USA Today)

- Has overtly sexual YA fiction reached a tipping point? (this article argues Rainbow Party-type books may be passé) (Orland Sentinel)

- Teens are Totally Wired… (in the UK, too) (Sunday Times)

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