Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


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Posted by anastasia on 08-01-2006

XangaMeet the MySpace competitors (part of the "is MySpace over?" media spin…) (USA Today)

- Gen Y Leads Social Media Surge (duh. Forrester proves what we all know with expensive research) (Media Post, reg. required)

- MySpace Guardian… (doesn't work so well according to CNET)

- Chinese teens are savers (BusinessWeek on how mainland teens are different - they like to save money)

- I want to smell like Pacific Sunwear (youth brands expanding into fragrances) (Lightheavyweight)

- American Apparel's "newspaper" (this is too high concept for me) and Burger King's table buddies (this is just…weird)

Also…Coke just launched "The Coke Show" where users can "make stuff" in the Studio….

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