Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


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Ypulse Essentials

Posted by chet on 07-05-2006

Note from Chet: This is my last Essentials post, as Anastasia will be back in full force on Monday, which is exciting. It's been super fun doing this for the last three months. I'm going back to posting a few times a week, while spending more time on my own blog. Thanks for reading!

MySpace Seventeen Magazine MySpace hosts social activism contest (starting today as part of the MySpace and Seventeen Magazine partnership, users can submit 15-to-30 second PSA style videos for a chosen social cause. Here is the profile page) (Washington Post, reg. required)

- And another contest at YouTube… (Sony Pictures is running a contest that will choose an official Sony Pictures Comic-Con blogger. Entrants need to create a 30 second video stating why they should win. Comic-Con is the biggest comic and pop culture festival in North America)

- Videos for money (launched over the weekend, Eefoof.com is a new video-sharing site that gives users a nice incentive: they can get a piece of the sites profits (not revenue, as the article states). The site is founded on the principle of rewarding owners of copywritten material) (ZDNet)

- Publishing the private lives of teens ("The Notebook Girls" is a book that is apparently the published shared diary of four teenage girls who wrote letters to each other in notebooks. The book even reproduces the actual handwritting complete with doodles) (The Orlando Sentinel via GrandFolkHerald.com)

- Interview with MySpace co-founder Chris DeWolfe (he talks about the state of his company: "We're only beginning to scratch the surface of where we can go. We plan to move into another 10 or 11 territories in the next year. The mobile platform will be huge for us and I think everyone will be accessing MySpace through their mobile device. There's also some brand extensions that we're very excited about, along the lines of our record label") (Guardian Unlimited)

- Understanding the so called 'Sausage Casing Girls' (apparently there is an increasingly large amount of overweight young women in Southern California who wear clothes too small, letting it "all hang out." The experts weigh in saying it is more denial than body pride) (The L.A. Times, reg. required)

- Many gay teens coming out earlier (some of the reasons include the rise of more support groups on and offline, greater societal acceptance, and more role models in the media) (St. Louis Post-Dispatch via Fortwayne.com)

- Online summer school on the rise (in Michigan, online summer school high school programs are experiencing big growth, as students conveniently make up credits or take on higher level subjects) (Detroit Free Press)

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