Ypulse Essentials
Posted by chet on 05-01-2006
The Sprouse twins get the Olsen treatment (Dualstar is launching a huge Olsen-style attack with Disney stars Dylan and Cole Sprouse, including an avalanche of products from a new magazine to a DVD, and even a 3-in-1 body wash) (The New York Times, reg. required)
- Disney and MySpace to give one user a viral exclusive (the sponsorship deal for "Pirates of the Caribbean: Dead Man's Chest" will give one MySpace user on the movie's friends list first dibs to the new trailer to show to their friends and spread around the Internet) (MediaPost, reg. required)
- Taking control of reality (Following its success as sponsor of "American Idol," the Ford Motor Company is in initial development of a car design contest show) (The New York Times, reg. required)
- MTV’s upcoming 'twentyfourseven' series borrows from HBO's 'Entourage' (and captures a group of friends trying to make it in Hollywood. The show will launch later in the year) (Reality Blurred)
- How YouTube is causing a stir in 'old-media' (how after only five months, YouTube is creating stars that can crossover into networks like MTVu) (The Washington Post, reg. required)
- User-generated content to drive Condé Nast's upcoming online teen mag (and the growing story of teen mags going online gains more momentum) (BusinessWeek)
- Young women embracing ultraviolent horror flicks en masse (Some polls have shown they are more inclined then men to see blood-soaked movies like 'Saw II' and 'Hostel') (The New York Times, reg. required)
- Creating a teen shopping environment (and how Abercrombie & Fitch’s “Hollister” stores are succeeding by turning down the lights, and turning up the music) (The Toronto Star)
- The bizarre story of an unlikely star (the YouTube phenomenon that was "Emokid21" gets discovered on MySpace as a University of Wales student - not the American college student from Ohio he pretended to be) (The L.A. Times, reg. required)
- Bolt mocks NBC’s copyright fuss with 'Hazy Monday' video (35,000 users have viewed their video that depicts a quest to find a pirated copy of "V is for Vendetta") (MediaPost, reg. required)
- Going undercover against online child predators (how the controversial practice of civilians seeking out and luring potential child predators online is making a difference but causing debate) (USA Today)
- A site for teens with dog-eared pages in their books (Australian book site "Inside a Dog?" features reviews by teens, a young writer in residence and previews of upcoming titles…thanks Lili!)
- What happened to the chore wheel? (it is now a software program to help tweens/teens manage their money…thanks Jeff!)
- Creating a worldwide dialogue about media and youth today (cool event for New Yorkers at the Chelsea Art Museum…thanks Chris!)