Ypulse Essentials
Posted by anastasia on 03-22-2006Note from Anastasia: Ypulse will be covering the Youth Marketing Mega Event next week. Ypulse reader Cari Gelber (who I will introduce to you more in-depth on Monday) will be "on the scene."
I want an Elliot Yamin ringtone! (You can now get "American Idol" ringtones of finalists songs on Cingular…I have become an Elliot fan. I call him the "Hebrew school hunk.") (Reuters via Yahoo! News)
- 'Chozen' people (Salon.com, subscription or daypass required, on MTV2's "pitch-perfect [and pitch-black] parody of a kids show." Plus MTV2 adds more 'toons attempting to keep up with "Adult Swim") (New York Post, reg. required)
- Face behind the label (new design contest sponsored by Teensinfashion.com and Teen People…winners get to participate in a show at fall Fashion Week - just click the link "Design Contest" for details - thanks Fiona!)
- Do squeaky-clean 'High School Musical' teens really exist? (San Francisco Chronicle columnist Mark Morford concludes: I imagine the "true" American teen is, of course, somewhere in the middle, a radiant muddled bipolar hodgepodge, 1 part innocent gleeful "High School Musical" angel-pie innocence and 1 part bored saturated overmarketed co-opted media puppet and 1,197 parts confused skittering depressive whirlygig of emotions and instincts and burgeoning tingling genitalia, a tormented grab bag of hormones and gleaming hopes and entirely appropriate, happily jaded misery.")
- Lifetime IS going after younger women (now it's official) (Media Post, reg. required)
- 'The B.C.' (those crazy Irish Catholics at Boston College have created a Web spoof on "The O.C." worthy of New York Times, reg. required, coverage)
- 'Truthiness' to follow in 'America's' footsteps (Stephen Colbert is writing a book guaranteed to be a best-seller) (USA Today)
P.S. I think the book title is now complete with a tagline:
Totally Wired: What Teens are Really Doing Online and with Technology
If you have better tagline suggestions, post them in the comments!
March 22nd, 2006 at 12:32 pm
On MTV's Cartoons:
I'm surprised to see them miss the mark by so much. If they want the audience, then they need to show that the late night cartoon geeks are talking about. The Maxx, Aeon Flux, and other Liquid Television classics. Maybe a Ren & Stimpy in there somewhere for good measure.
On the book:
If you need to have a tagline that is a synopsis, then that's definitely a great one. After reading your posts on the book it though, my thought would be - Totally Wired: How Teens are Navigating the Technology Culture that they are Creating.