Ypulse Essentials
Posted by anastasia on 03-14-2006
Neosurveys (Variety on why marketers love Neopets…because through surveys, they can learn about their future customers. This was the original business model at Kibu, a teen girl website I worked at briefly in the dot com era…)
- Reaching Gen Y (standard marketing article in Media Life Magazine)
- Predators are everywhere! (including online video games!) (Battle Creek Enquirer)
- 'Idol' expands (for those who can't get enough, there's now a pre-show…) (Teen People)
- What's old is new again (Newsweek on how Boomer-era fashions sans the attitude and activism are making a comback with youth)
- Save recess! (Cartoon Network gets behind a campaign to preserve four square, swing sets and the basic need for kids go outside and play) (MediaWeek)
- Healthy games (press release on the development of an anti-smoking computer game for pre-teen females…cool idea, but not the right medium to reach them in my opinion)
- 'Wannabes' online (BBC to stream new teen series online only this fall) (NetImperative)
