Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


Totally Wired

Ypulse Essentials

Posted by anastasia on 03-09-2006

Nicole RichieEating disorders as story lines (interesting New York Daily News article on the latest trend of thin [eating disorders] being "in." Evidence? Celeb mag coverage, the "Starved" reality show and "Real World: Key West's" anorexic cast member)

- Real World producers get into wireless/broadband content (Paid Content says they already "produced 36 'mobisodes' of 'The Simple Life,' to be available through Verizon V-Cast; original content for Amp'd Mobile and mobile content aggregator Proteus; 20 segments of the digital series 'T.J.'s Tips and Tricks' and 'The Real Mean Girls.' Also in the works are a half-dozen new websites using user-generated content — such as Hams.tv, an online talent competition")

- Climbing to win (The New York Times, reg. required, on how high school climbing is becoming a sanctioned sport)

- "Idol" seeks to make Website a viable year-round business (and their numbers show they are well on their way…) (Paid Content)

- Just say no to tanning beds (Dermatologists encourage doctors and parents to warn teens not to use them much to the industry's chagrin) (Investor's Business Daily)

- Want to see 4,000 teens freak out? (send the wrong [lower] SAT scores to the colleges they applied to…) (USA Today)

- New York Times says online predators are not a real trend, silly (for some reason this story is in the Thursday fashion/style section…while USA Today screams from their front page: be careful what you say on social networking sites, it might come back to haunt you)

- Opportunity for teen girl writers to get published (in a new book of essays…sounds pretty cool, pass it on…thanks Ed!)

- Obligatory 'marketers flock to spring break' story (in the New York Times, reg. required)

- Grossing teens out works for prevention (new study reports "that adolescents [defined as ages 12-14] respond much more emotionally than 22- to-24-year-olds to graphic depictions of the harm done to the human body by smoking") (Media Post, reg. required)

Leave a Reply