Ypulse Essentials
Posted by anastasia on 02-07-2006
Army tells kids to 'stay in school' (at least graduate before joining up…actually Boostup is a new campaign from the Army and the Ad Council complete with a new microsite and in-game advertising via Massive. The campaign offers teens the opportunity to submit photos, artwork or pieces of literature to tell their stories of how someone gave them a boost and/or how they boosted a friend. I'll be curious to see if teens submit to this…) (press release) (GameDaily Biz)
- If you thought in-game advertising was just for 18-34s… (you're wrong. Smashing Ideas targets tweens in games like Dora's Ride-Along City Adventure and Half-Pipe Challenge) (GameDaily Biz)
- Yflies (Nick Lachey's new tween-safe Myspace site is now live)
- eHighSchool Tickets (new ad-supported free ticket service for high school students and their parents is in beta - thanks Brad!)
- 'Jane' goes to the Millennials (joins Marie Claire in going after twentysomethings…plus more from Brandon Holley on Jane's makeunder in MediaWeek) (New York Times, reg. required)
- 'High School Musical' soundtrack flying off the shelves (who needs "major-label teen pop acts" when you can grow your own? Hint: not Disney) (Reuters)
- Rock the Vote Is Stuck in a Hard Place (The L.A. Times, reg. required on Rock the Vote's financial woes)
- Win tournaments without breaking a sweat (The New York Times Sunday Magazine's Consumed section [reg. required] looks at the growing field of cyberathletes)
February 7th, 2006 at 8:54 am
My 4 year old plays Dora. Not tweens.
Rock the Vote is a has been (and very nearly a never was). When MTV ruled our cultural lives, it had some value. Considering that Gen-Y is the youngest generation that's voting (Or does Gen-Media now hit the 18 yo stamp?) the very word "Rock" is a misnomer considering that Rap and Hip-Hop rule the charts. The nearest thing to Rock is Muse or The Killers and "Emo the Vote" just doesn't sound right.