Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


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Posted by anastasia on 01-13-2006

CSPAN BusCSPAN's pitch to youth (talk about a marketing challenge! Fun local story about how CSPAN is trying to reach students. Choice quote: "We're not as visually stimulating as other networks…") (The Morning News)

- Slate article calls twentysomething authors whiners (or the "It-Sucks-To-Be-Me Generation" for complaining about their personal economic hard times)

- Yworship (Iconoculture profiles the National Community Church, which is trying to reach young people by convening at movie theaters and creating Godcasts…)

- Viva wrestling! (Young Italians really dig "professional" wrestling) (Reuters via Yahoo! News)

- Writing scifi for teen girls (Newsweek interviews Libba Bray about her new YA book "Rebel Angels." How cool is this? She "spent the fall on a book tour of girls' schools, where she ran writing workshops for aspiring teen writers.")

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