Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


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Posted by anastasia on 11-28-2005

Kate MossKate Moss to be the face of Virgin Mobile UK (Sir Richard Branson says: "Kate is one of the most recognisable faces in the world, especially after her drug problem"….um ok) (Virgin Brand Blog)

- Coming soon (LATEENA Girls magazine - online in '06)

- Teen People spikes 'Prussian Blue' story (after promising to not include words like "Nazi" in the article…) (Huffington Post)

- Underwood tops country charts (and outsells other female Idols…) (Zap2it.com)

- Misguided adults make lame billboard (promoting abstinence b/c when adults say "bling" it's really cool) (AdRants)

- 80s teen movie songs (redone by other people…kinda like Cyndi Lauper's new album) (via Pop Candy - aka my favorite blog)

- Amp'd trying to be very edgy (in their new ad campaign featuring both sex and death) (Adage.com, reg. required)

- Solving the anorexia blame game (new research suggests it could be genetic) (Newsweek)

- Everyone's doing it (Sony is the latest video game console to add parental controls) (AP via Yahoo! News)

- MTV continues Web buying spree (acquires GameTrailers.com) (press release)

- Hip hop hurray (L.A. Times, reg. required, Sunday Current section is all about hip hop. Plus check out USA Today's feature on hip-hop churches)

- The new faces of teen pop (are not white…) (New York Daily News)

- Young men stay up late (overnight is prime time for marketers) (New York Times, reg. required)

- Sweden's Myspace (is called LunarStorm and boasts over 90 percent of the country's high schoolers) (via Paid Content)

- Tween tech consultants (telling mom and dad what to buy) (L.A. Times, reg. required)

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