Ypulse Essentials: 2010 MTV Movie Awards, Auto Industry Targets First-time Car Buyers, Piracy Spies Wanted
Posted by meredith on 03-30-2010
Reminder! Applications for the inaugural GennY Award are due tomorrow. Winner gets to present their case study on the main stage at this year's Youth Marketing Mashup. Also, "early adopter rates" end this Friday so register and save today!
2010 MTV Movie Awards go viewer's choice (letting fans pick nominees and winners this year. Plus the official site for the show is now live. Also Nick draws 7.6 million viewers for "Kids Choice" marking its second-best performance. And to celebrate the release of "New Moon" UK chain HMV transforms its dog logo into a were wolf.) (Yahoo! News) (Multichannel) (Financial Times, reg. required)
- Gain launches a "Better Together" campaign (celebrating friendship and a new detergent and fabric softener pairing)
- First time car buyers (are the key demo where the auto industry is putting its marketing money and hopes for recovery) (MediaPost, reg. required)
- Stop the Sag (a campaign in New York encourages young guys to change their image by pulling up their pants. Also a study shows kids around the world are becoming more sedentary) (BNET) (Reuters)
- Star power ("Lost" actor Dominic Monaghan and Bobb'e J. Thompson team up with Fresh Films and Reese's Puffs cereal to help teen filmmakers bring their scripts to the screen) (LA Times)
- Reading with Pictures (a nonprofit org working with educators to bring comics to classrooms. Plus Boing Boing reviews the graphic novel that inspired Kick Ass) (Pop Candy)
- Princeton Review launches a Facebook app (encouraging friends to battle in study competitions)
- 'Harriet the Spy: Blog Wars' reviewed (Kid lit blog educating alice takes one for the team. Also ABC Family names premiere dates for its two upcoming Alloy Entertainment inspired summer dramas — "Pretty Little Liars" on June 8 and "Huge" on June 28) (Variety, reg. required)
- Warner Bros. recruits student snitches (in the UK with a well-paid internship to gather information on popular file-sharing sites and report back. Meanwhile in the states Sony treats Beyonce like a pirate for posting her own videos on YouTube. Plus check out the New York magazine long cover story about Lady Gaga) (ars technica) (Boing Boing)
Categorized under: Ypulse Essentials
