Ypulse Essentials
Posted by anastasia on 03-31-2005
'Veronica' follows 'Buffy' to horror films ("Veronica Mars" star Kristen Bell follows in Sarah Michelle Gellar's footsteps and will star in "The Pulse," a remake of a Japanese horror film that sounds kind of like "The Ring," except that its a Website that sees dead people, not a video tape) (Zap2it.com)
Mountain Dew to produce extreme video (dude…the soda brand is so launching a new film division to produce action sports movies…) (Economic Times)
Killing for a pair of Air Jordans (The Boston Globe has a great article on the specific issues parents of African American teens deal with related to youth marketing…)
Mario wishes for a star (on the Hollywood Walk of Fame…really Nintendo wants people to remember that the Nintendo DS exists now that Sony's PSP is flying off shelves) (New York Post)
Buzz marketing bill (MA State Rep. Mike Festa announced legislation "that will ensure that youth under the age of 16 who are recruited to participate in marketing campaigns, such as word-of-mouth promotions, can do so only with parental consent.") (Wakefield Observer)
Multi-tasking teens short on attention span (The Kaiser study showed teens using several media at once, this USA Today article asks if they can actually focus…)