Daily news, insights, and expert commentary on current and future Millennial trends.
Video Made the Radio Star: The Friday Don’t Miss List
Taylor Swift's new music video gone viral, YouTubers tapped to revive radio, and tongue-in-cheek #TBT marketing that does social right. 1. #TBT...
August 22nd, 2014
Infographic Snapshot: Going Back to School
It’s that time again: back-to-school season. While no Millennial wants to wish the summer away, our most recent Ypulse Bi-weekly Survey found that 56%...
August 21st, 2014
Trend Revisit: Faux-spertise
Once we write about a trend it doesn’t go away, and some shifts in behavior have real staying power. Today we’re...
August 20th, 2014
Social That’s Working
Social is increasingly becoming the space where young consumers are paying attention to brands—which means it’s a crowded one. Plenty of...
August 19th, 2014
Why Co-Creation Is the Future of Products
Today’s post is from Ali Driesman, Ypulse’s Director of Insights and Inspiration, who helps brands to make co-creation with young consumers...
August 18th, 2014
Brands, Meet Females: The Friday Don’t Miss List
Missed expectations for back-to-school, kids online who many be cuter and more stylish than you, and why "Ladies First" isn't always a compliment. ...
August 15th, 2014
Millennials & Luxury: Spelunking the Ypulse Archive
Over the past 10 years, Ypulse has built up an awesome arsenal of 10,000+ articles, 20,000+ curated Millennial news items, 2 billion peer-generated opinions from our mobile, social Q...
August 13th, 2014
How NOT to Market to Millennial Women
Somehow, major mistakes in marketing to Millennial women persist in too many markets, and many brands have failed to understand how they want to be...
August 13th, 2014
Millennial News Feed
Quote of the Day: “Mint.com is amazing. I love that I can link accounts to goals, it automatically categorizes my purchases, and it has all my accounts in one place (I have 17 linked!!!) I rarely go to individual websites anymore except to make a payment or something, since all my transactions are in Mint.” –Female, 27, VA
J.K. Rowling’s novel Fantastic Beasts and Where to Find Them, an extension to the wizarding world set a century before the Harry Potter brood entered Hogwarts, will breakout on-screen in a trilogy directed by none other than esteemed Potter director, David Yates. Fantastic Beasts and other novels from Rowling haven’t lived up to the Potter fandom, but putting back together the team that made Harry Potter come alive for audiences regardless of reading the books prior, might do the trick to attract viewers come November 2016. (MTV News)
Car buying is a big step for Millennials, and since they often don’t know what they’re looking for right off the bat, researching online is vital for product and dealer comparisons. 95% of Millennials use the internet to shop for vehicles and half are researching cars on their phones, compared to only 19% who were using smartphones to auto shop last year. Brands and dealerships are having to rethink their online strategies with the rise in mobile shopping, since having a mobile site that functions poorly is much worse by Millennial standards than not having one at all. (MediaPost)
Capsule collections are still a big draw for young consumers, excited by the rush of limited-time-only launches and the ability to buy designer items for less. The Altuzarra for Target collection debuted its lookbook online this week with increased excitementfrom fashion publications, but one blogger was majorly disappointed by the lack of plus size options and decided to start a #BoycottingTarget movement. Her frustration comes after a recent sweep to remove plus sized lines from Target stores, and while the brand promises for a “new plus line in the near future,” shoppers are still upset. (Jezebel)
Current consumer culture is based on the Boomer ideal of big cars parked in the driveway of a big suburban house, but Millennials’ pushback on entering adulthood and moves to urban centers are a sign that products and marketing must change to fit their needs. Brands from mattress companies to Pepsi to General Mills are revamping packaging, reformulating products, and considering marketing tactics like sponsorship of music concerts or online quizzes to approach this generation “on their terms.” (NY Times)
Anonymous app Secret has come under fire as a rumor mill for bullying, and a judge in Brazil has ordered Apple, Microsoft, and Google to make Secret unavailable in their app stores to people in Brazil. The judgment was brought to light following reports of students wanting to leave school because of rumors spread on the app. Since technical implications to remove Secret from users’ phones may not be feasible for app store providers, preventing the trend of anonymous bullying from growing globally will be difficult without cooperation from the app’s founders. (PandoDaily)
Infographics add to the story of this generation’s behaviors and views by synthesizing complex data into quick, visual bites. Our Gold and Silver tier subscribers are given access to our regularly published Infographic Snapshots, like this week’s breakdown of back-to-school spending. Using stats from our proprietary bi-weekly survey data, we make sure you know exactly where your Millennial target audience stands in a quick and easy way. (Ypulse)