Daily news, insights, and expert commentary on current and future Millennial trends.

Temp Ink Takeover: The Temporary Tattoo Trend That’s Lasting

These skin stickers aren't just for kids, and temporary tattoos have been embraced by Millennial "grown ups" who are finding new uses for them. ...

What Did You Miss At Comic-Con?

Superheroes and fantasy have been ruling screens from small to big for the last few years, and drawing in young viewers looking for an...

EDM Versus Pop, Kids Raising Kids, and More: Teen Mag Roundup

We flipped through the summer issues of Teen Vogue, NYLON Guys, and J-14 so that you don't have to, identifying key insights on...

Emoji Life: The Friday Don’t Miss List

Start your weekend with the ultimate Millennial fix: everything you missed this week and more. TGIF!   1. Secret Admiring A dating app isn’t...

I Want My Kid TV: What’s the Real Appeal of Nostalgia Viewing?

In the wake of a slew of nostalgia-driven entertainment reboots and remakes, we asked Millennials about their nostalgia viewing, and found the top five reasons...

Infographic Snapshot: Millennials on Cooking

Millennials and food: one of the great love affairs of our time. This generation has embraced a foodie mentality that seems to be seeping into...

The Retail Carousel: Smart Brands Cashing in on Resale Economy

Millennials have a penchant for incorporating thrift finds into their wardrobes, but the trend goes beyond style nostalgia. During the economic downturn many learned to...

Cupid in a Smartphone: The Mobile Hunt for Love

Looking for love through an app is becoming more and more common for Millennials , and the dating apps they're using can teach us something...

Millennial News Feed

Quote of the Day: "A benefit of unplugging is getting a more personal view of the world back. (Social media tends to distort your perception to bend to what others are thinking/feeling/saying/doing.)” —Female, 25, MN

Liam Matthews, a teenager from New Zealand, has grown his Instagram following from under 150,000 to over 1.5 million in the course of a year by combining celebrity glamour shots with DIY cross-dressing. His profile documents his attempts to mimic the looks of young female celebrities using fabric scraps, an array of wigs, and strategically placed ramen noodles. Sticking to side-by-side comparison images and a focus on the most popular young celebrities, Matthews has struck a format that makes imitation the sincerest form of humor. (Uproxx)

Every brand seem to want their own hashtag catchphrase, but authenticity and sheer common sense are being compromised by some in pursuit of the viral tag. Over the course of 12 hours, one writer noticed 39 distinct hashtags, including #unseenacne for Neutrogena which was deemed “#FreakingGross” by one Twitter user and a #sorrynotsorry copycat from Equinox coined #preapologize. While the latter has seen 1.2 million impressions (many from the company and its employees), some have been so confused by the wording that they had to ask Equinox directly what it was supposed to mean. (WSJ)

Good thing OKCupid users aren’t raising much alarm over recent experiments conducted on them, because the company is unapologetic. The three experiments that faked matchmaking results and manipulated conversations were detailed in full on OKCupid’s trends blog under the title "We Experiment on Human Beings!" Internet skeptical Millennials are used to their data being used behind-the-scenes, and may not have as much issue with OKCupid as other tests made public (like those from Facebook) because “experimentation in dating is part of the process” to improve matches. (NYT

Transparency communication is the new buzzword at Johnson & Johnson who has started a movement to win over Millennial moms. The first ad in the planned 40-plus series announces that they will remove controversial ingredients from their products and reminds viewers that J&J employees are parents themselves, having them write 1,000 promises to reflect the company's dedication to change. Future video series will serve to debunk myths, educate new parents, and connect them through social media forums. (AdAge)

A Disney princess clothing collection from BlackMilk, featuring Snow White bomber jackets, mermaid leggings, and Hakuna Matata skater skirts, is selling out. Mind you, this collection is made for adult females. We took a look at what happens when the princesses grow up, and discovered that Millennials are eager to co-opt Disney imagery and update it to fit with their current lifestyles. Though some don't appreciate their favorite animations being slapped onto skintight clothing, the bold and graphic prints clearly appeal to some and would probably make for some unique rave gear. (Jezebel)

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

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