Daily news, insights, and expert commentary on current and future Millennial trends.

Digital, Merry & Bright: Retailers Giving Tech Solutions For Holiday Shopping

Young consumers are used to turning to tech for solutions to their everyday problems-so why would holiday shopping be any different? Young consumers have a...

Future Mobile Hits? 3 Apps to Watch

Snapchat, Vine, Venmo, Tinder...Millennials and teens helped make all of them into major success stories. But what will be the next hit app? Some...

Infographic Snapshot: Millennial Money Matters

Millennials are aging up, their spending is set to rival Boomers, but what are they doing with their money? Yesterday, we looked at some...

Financial Baby Steps: The Tools Letting Millennials Ease Into Money Matters

Millennials are wary of investments, unsure about savings, and generally anxious about their finances. So what now? New services are appealing by allowing them to...

The Penguin Winning Holiday Marketing: Friday Don’t Miss List

Monty the Penguin's holiday magic, the phenomenon  of Instafame, and even more Millennial shopping data. It's our round up of the news...

Black Friday & Cyber Monday Data Breakdown: Millennials’ 2014 Shopping Plan

Millennials love nothing more than a getting a great deal. They want the nice things in life, but also know that they don&rsquo...

Extra, Extra: The Apps Reinventing How News Is Delivered

Millennials’ approach to news is without a doubt different from previous generations’.  As we noted in our infographic on young consumers’...

Microfame: Why It Happens, Why It Matters

Young consumers are growing up in an age where fame is something that can happen TO you, at any time. But microfame is more...

Millennial News Feed

Quote of the Day: "It wouldn’t be Thanksgiving without cinnamon roll breakfast and watching The Twilight Zone marathon.” –Male, 13, CA

Millennials are first generation digital, and have broadcast countless moments of their lives online—but for the most part, they were in charge of their own digital images. For the next generation, this is not the case. Parents today post (often embarrassing, see above) photos of their offspring from the womb on, which destroys any hope of anonymity they might later have. One writer argues that parents should be vigilant about keeping their children’s images off the internet until they are mature enough to decide what they want their digital identity to be. (Slate)

“Me Me Me” and selfie-obsessed. In article after article, Millennials are accused of being the most narcissistic generation to date. But the data often cited to prove this claim might be flawed, and other research has “directly contradicted the idea that Millennials are the most narcissistic of previous generations.” In a study of high-school seniors across decades, little change in ideas about self-esteem and life satisfaction was found, and another found narcissistic behavior is linked to life-stage, not generation. (The Atlantic)

The next generation might be growing up with tech-galore, but they’re also reading some of the same classics the previous generation enjoyed. Book-reading data from 9.8 million students shows that Green Eggs and Ham is the number one book read by first and second graders, and made the top five book list for third graders. The data also shows that girls are reading more than boys, outpacing them after grade four. (Publisher’s Weekly)

Young consumers have made binge watching a media consumption norm, but the full impact of streaming services hasn’t been fully measured—until now. Nielsen will begin to track viewership data on Amazon and Netflix next month, providing content owners with information on the impact of licensing shows to these sites and whether streaming is “meaningfully eating into traditional television viewing.” Previously, Nielsen found that after signing up for streaming services, 18-34-year-olds watch TV less than they used to. (StreamdailyWall Street Journal)

Eek—2014 seems to be the year of bad Barbie press. This week a Barbie picture book titled I Can Be a Computer Engineer is in the spotlight for all the wrong reasons—it turns out it teaches girls they can’t code without a boys’ help. Those protesting the book assert that it is perpetrates a cultural message that “computers are a boys thing,” when brands should be supporting girls who really do like to code. (Recode)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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