Daily news, insights, and expert commentary on current and future Millennial trends.
Firsthand Millennial: Morning Dance Parties Shaking Up the Work Week
What did you do this morning? If you’re one of a growing number of Millennials, you might have kicked off your day ...
January 28th, 2015
Video Wars: Online Video Competition Heats Up
Watch out YouTube. Young consumers are going to have a lot more sources to get their online video hits this year, as long-standing platforms are...
January 27th, 2015
Networks To Know Now: Platforms You Should Have On Your Radar
In an era when content rules, online video is more competitive than ever, and social platforms are increasingly fragmenting young consumers' attention, it's more...
January 26th, 2015
Millennials Dreaming of the Burbs?: The Friday Don’t Miss List
Millennials in the city may be dreaming of the suburbs, the unstoppable video wars heat up by the day, the temp tattoo trend meets Instagram,...
January 23rd, 2015
Meet Vessel: The Video Platform That Wants to Change Everything
We got an early look at Vessel, the video platform that launched in beta this week and could change the content marketplace. By offering...
January 22nd, 2015
Occupy The Bookstore: Q&A With the Founder of Texts.com
Student loans are a huge financial burden to many Millennials—a 2014 Ypulse monthly survey found that 60% of Millennials ages 18 and over have taken...
January 21st, 2015
Emoji Mania: Playing with Millennials’ Second Language
From clothing to marketing, emojis, Millennials and teens' second language, are everywhere. These modern hieroglyphics are continuing to dominate communication, and we're looking at...
January 20th, 2015
The Ypulse Back-To-School Special Report
For the last 6 months, we've kept our finger on the pulse of Back-to-School (BTS) , surveying Millennial students four times to give a...
January 17th, 2015
Millennial News Feed
Quote of the Day: “The tech items I received this past holiday season were a Blu-ray burner, artist's light box, and Lav microphone.” -Male, 25, TX
72% of Millennials turn to social media platforms for the latest news, and some publishers receive 50% of their referrals from Facebook. Vox Media is keeping up with this trend by creating social-only content for their seven verticals, and the tactic helped to increase their social reach up to 450% in 2014. Native-only and posts covering big events have yielded the most engagement for the digital media group. Although publishers are not yet receiving revenue from posting content designed for Facebook, Vox Media’s Global VP of Marketing predicts that in the future it could be a major revenue stream. (Digiday)
Hotels have already begun accommodating the needs of a new generation of travelers, and now cruise ships are looking to do the same. Millennials are reportedly more interested in cruises than other generations, with 53% saying they would like to go on a cruise within the next two years. This presents some opportunity, but cruise lines have some catching up to do, including providing faster Wi-Fi, shortening trips, and lowering costs. Some lines are attempting to “lure younger travelers looking for romance,” by chartering ships based on age groups, creating mingling opportunities for singles, and providing condoms, pregnancy tests, lubricants, and the morning-after pill. (Quartz)
For parents with refrigerators cluttered with their children’s artwork, Plum Print is providing a new solution. The startup allows parents to ship in their kid’s favorite masterpieces—from paintings to pottery—to be transformed into a custom photo book. Similar existing apps require parents to photograph and annotate doodles themselves, which has been too time consuming to take off on a large scale. Plum Print, started by a mom, has grown to have a large and loyal customer base by doing the work for parents, and 70% of their 2013 customers reordered the next year. (TechCrunch)
One Millennial model embracing her “imperfections” has started a social media movement. Tess Holliday is 5’5, size 22, tattooed, and the first model of her size and height to sign with a major modeling agency. Holliday was discovered by MiLk Model management on Instagram and has been named one of the top plus-size models in the world by Vogue Italia and Refinery 29. She celebrates her size and coined the hashtag #EffYourBeautyStandards “to encourage women to celebrate their bodies, no matter the shape.” The hashtag has taken off with young women online declaring their confidence and promoting body positivity. (BuzzFeed)
Snapchat has led the way in the departure from Facebook's “anything and everything to anyone” sharing practices, and there continues to be a growing demand for digital social experiences that are more private and less permanent. The app Xpire is gaining popularity among younger social media users by allowing the ephemeral sharing of “content that automatically self-destructs” on Twitter, Facebook, and Tumblr after a set amount of time. The app also offers features that help reduce one’s digital footprint, like in-depth word searches and tools that calculate the riskiness of a post. (Netted,TechCrunch)
That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)