Daily news, insights, and expert commentary on current and future Millennial trends.
Our Most Clicked Article of 2014: Who Do Millennials Trust?
This week, we're continuing our look back at 2014, and giving you a look at the last 12 months for the trends, insights,...
December 20th, 2014
The Millennial Conspiracy That Wasn’t: The Friday Don’t Miss List
The weirdest thing Millennials have been accused of this year, more (major) marketing missteps of 2014, good Samaritans of Toys R Us, and more. Finish the...
December 19th, 2014
Ypulse’s Favorite Marketing of 2014
Yes, we call out brands when we think their marketing to young consumers isn't up to standard. But we also give kudos when someone...
December 18th, 2014
5 Things Millennials Have Been Accused Of Killing This Year
Millennials' spending power is growing, but as we know they aren't necessarily spending on what previous generations did. Today we're looking at five...
December 17th, 2014
Learning from 5 Marketing Mistakes of 2014
2014 had its share of marketing missteps. They can't be erased, but as we near the beginning of a new year, we're looking at...
December 16th, 2014
Sneak Peek of the Upcoming Ypulse Quarterly Report
Check out this exclusive first look at the Q4 2014 Ypulse Quarterly report to get the inside scoop on the major trends and shifts we see...
December 15th, 2014
The Ypulse Back-To-School Special Report
For the last 6 months, we've kept our finger on the pulse of Back-to-School (BTS) , surveying Millennial students four times to give a...
December 14th, 2014
GIF Lovers Rejoice: The Friday Don’t Miss List
YouTube gives GIF lovers a present, social media looks back at 2014, the art of Instagram, beards getting decked for the holidays and more—all...
December 12th, 2014
Millennial News Feed
Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC
The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)
Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)
Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)
Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)
‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)
That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)