Daily news, insights, and expert commentary on current and future Millennial trends.

I Want My Kid TV: What’s the Real Appeal of Nostalgia Viewing?

In the wake of a slew of nostalgia-driven entertainment reboots and remakes, we asked Millennials about their nostalgia viewing, and found the top five reasons...

Infographic Snapshot: Millennials on Cooking

Millennials and food: one of the great love affairs of our time. This generation has embraced a foodie mentality that seems to be seeping into...

The Retail Carousel: Smart Brands Cashing in on Resale Economy

Millennials have a penchant for incorporating thrift finds into their wardrobes, but the trend goes beyond style nostalgia. During the economic downturn many learned to...

Cupid in a Smartphone: The Mobile Hunt for Love

Looking for love through an app is becoming more and more common for Millennials , and the dating apps they're using can teach us something...

Viral Potential: The Friday Don’t Miss List

The hilarious, the smart, and the sad of what went viral this week, from the ESPY Awards Millennialized to a fandom convention that backfired into...

Who You Should Follow on YouTube and Why

As top talent on YouTube breaks into the millionaire’s club, popular channels are winning new viewers and projects by remaining unique to their...

Selling Experience: Giving Them Something to Talk About

The startups succeeding in selling Millennials the pre-planned, sharable experiences they want to add interest to their social feeds and help break banality.   ...

Meme-Watch: The Inside Jokes Dominating the Internet Right Now

Decoding the sometimes bizarre, often hilarious, memes happening today in Millennials’ worlds, and why they matter. What’s in a meme? We sometimes...

Millennial News Feed

Quote of the Day: “I unplugged from Facebook and it was one of the best decisions I have ever made. It is such a time suck. I have other online sites that I can browse to relieve stress or take a break from work without having to see what some random kid in high school is eating for breakfast.” —Female, 23, PA

Last summer we noted Motorola’s vision of tattoos as password and identity authentication in our spotlight on the future of passwords, and now the first iteration has hit the market. Motorola teamed up with VivaLnk to create temporary tattoos—circuits wrapped in adhesive—that can unlock the Motorola X phone with a simple scan. Though the wearability is impressive, lasting up to five days on skin even through exercise or being submerged in water, remember that wearable tech must be beautiful, and the copper swirled fingerprint has ended up “looking a bit like a mole.” (TechCrunch)

Reebok and…bacon? Though health and fitness might not be synonymous with salted meat, Reebok is celebrating its athletes in the 2014 Reebok Crossfit Games with a Paleo diet-friendly treat. Targeting the “tastebuds of the Crossfit community,” Reebok’s pork product is free of nitrates, preservatives, MSG, and sweeteners, and will be delivered to attendees in boxes or via a branded food truck. Audience members can follow the truck on social media with the hashtag #reebokbacon to catch prizes and special bacon menu items rolled out throughout the games. (Creativity OnlineFast Co. Create)

Having grown up in the age of internet piracy and file sharing, many Millennials treat music and photo copyrights as flexible, downloading and swiping various content to share on social media. But using copyrighted music in videos shared with over 6.7 million fans has caused trouble for Michelle Phan, the makeup tutorial YouTube star who is now being sued by Ultra Records. Ultra owns rights to music from a slew of EDM artists that Phan has used in her tutorials, but some artists are tweeting out in support of her and challenging copyright laws to modernize. (Adweek)

Campbell's hit a peak in popularity with the Boomer generation, but instead of reviving the soup brand for Millennials in their 20s and 30s, Campbell's is looking to create an entirely new snack line for the kids of Millennial parents. The company will expand its Bolthouse Farms brand into Bolthouse Kids and tap into the tremendous growth of fresh-packaged snacks made for the on-the-go lifestyle of Millennial moms. Fruits, veggies, ready-made smoothies, and even Greek yogurt are in the works for hungry Plurals. (WSJ)

We identified Next Level Fandoms and Pre-Dev Engagement as two major Millennial trends in our Q3 2013 Quarterly Report, and Hasbro has joined these forces together for its SuperFanArt project. Dedicated fans can design and buy 3D printed figurines inspired by their favorite Hasbro brands, the first being My Little Pony. Encouraging the “mini-creator mindset” opens the door for pre-dev engagement and could create excitement around new Hasbro products and custom toys. (Kidscreen)

Looking for a quick Millennial stat to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated Millennial news items, 2 billion peer-generated opinions from our mobile, social Q&A network, and thousands of statistics on Millennials drawn from our bi-weekly national survey of the generation. Your search can begin and end with us. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies