Ypulse Youth Marketing Mashup East Overview
Teens, college students and early twenty-somethings use technology in every aspect of their lives, from studying, to socializing, to entering the workforce, to consuming media. In fact the average American teen now spends more time online than they do watching TV. Today's youth marketers not only have to stay current with youth culture, but they also have to leverage technology to engage this market. How do you cut through the clutter? How do you get young people to relate to your messaging? And how do you successfully leverage the mulitple technology platforms that young people are using everyday?
Find out at the Ypulse Youth Marketing Mashup East. This two day conference, taking place on the Boston University campus November 6 and 7, is where today's top brand, corporate and social marketers, media professionals, educators and non-profit organizations will gather to share their best practices, research and latest strategies on marketing to youth with technology. With a unique blend of attendees from the corporate and the civil sectors, marketers get a rare opportunity to network with academics and youth advocates who are working with youth on a daily basis, while non-profit and civil service organizations will learn new and creative ideas to connect with youth from their counterparts in the corporate marketing and media worlds.
Unlike other conferences, Ypulse Youth Marketing Mashup East is a highly interactive experience. Attendees are active participants, and we take networking seriously. Youth Marketing Mashup East weaves networking opportunities throughout the entire conference; our "user-generated" lunch roundtable discussions are by far our most popular sessions.
As the only youth marketing conference developed and produced by Ypulse.com, the leading independent authority on tweens, teens and early twenty-somethings, Ypulse Youth Marketing Mashup East provides a true insider's view into youth culture and marketing. Attendees will walk away with valuable new contacts, and with new ideas and solutions that will have an immediate impact on their own initiatives.
The Ypulse Youth Marketing Mashup East Difference
- Connect with the smartest minds in youth marketing-in a setting where everyone is a participant
- Get an insider's view on the latest trends in youth culture and marketing, and learn how to use those trends to benefit your own initiatives
- Learn what strategies are working (or not working) to capture the attention of teens and college students
- Hear first-hand from today's youth about how to gain their trust
- Network with your peers and colleagues from corporate marketing, media, entertainment, technology, education and the non-profit sector
- Attend the only conference inspired by Anastasia Goodstein and Ypulse, the independent authority on tweens, teens and early twenty-somethings
Attendee Profile
Ypulse Youth Marketing Mashup attendees come from a variety of industries and functions:
Industries
- Consumer Brands
- Media and Entertainment
- Lifestyle Brands
- Technology
- Mobile Communications
- Gaming
- Advertising/PR
- Education
- Publishing
- Libraries
- Non Profit Sector
- Youth Advocacy
- Venture Capital
Functions
- Corporate
- Marketing
- Business/Product Development
- Brand Management
- Advertising/PR/Creative
- Content Production
- Recruitment
- Research
- Evangelists
Thursday, November 6
Youth Marketing Boot Camp: How to Successfully Reach Teens and College Students
What Every Brand Could Learn From the Obama Campaign's Marketing to College Students
The "Do's & Don'ts" Of Youth Marketing According To Vice
Friday November 7
Engaging Viewers Through Multiple Screens
Mike Hollermans, Logistics Director, The Passion Group
Christine Calabrese, Sales & Marketing Executive, The Passion Group
Kristin Coffey, Sales & Marketing Executive, The Passion Group
Tori Costa, Marketing Director, Teen Voices
John Battaglino, Executive Director, Boston University
Carisa Natvig, Youth Marketing Connection
Meredith Hollingsworth, Director of Corporate Partnerships, City Year Headquarters
Tori Costa, Marketing Director, Teen Voices
AJ Vaynerchuk, Founder, PleaseDressMe
Bobbie Carlton, Director, Marketing, B*tween Productions
Lana Swartz, MIT
Julie Murphy, PR Consultant, CXO Communication
Melissa Castillo, Director, West Cambridge Youth Center
Michelle Farnum, Division Head, Cambridge Youth Programs
Trent Ramsey, Director, Area IV Youth Center
Malika Arty, Teen Program Director, Area IV Youth Center
Michael Lawhorn, American Forces Network-Korea
Bill Stanton, General Manager, Performance Marketing, myYearbook.com
Nicole Friedman, Senior Sales Manager, myYearbook.com
Jessica Sheets, Senior Manager, Communications, National Campaign to Prevent Teen & Unplanned Pregnancy
Roseann Ogborn, Director, Maybelline
Cliff Wright, VP of Sales, SurveyU
Bob Mountain, VP of Business Development, Hangout Industries
David Galper, VP of Marketing, Hangout Industries
Carrie Wiley, Senior Director of User Experiences, Hangout Industries
Pano Anthos, President & CEO, Hangout Industries
Laura Lloyd, Senior Manager Digital Media, The National Campaign to Prevent Teen and Unplanned Pregnancy
Bob Deininger, Vice President, Media Services, AMP Agency
Jon Genese, Senior Vice President, Account Service, AMP Agency
Meredith Sires, Managing Editor, Ypulse
Brian Reich, Principal, EchODitto
Patrick Rafter, Principal, Rafter Communications
Isabella Delatorre, GEOVISION
Lisa Laich, Associate Marketing Manager, Ocean Spray Cranberries
Nathan Richardson, CEO, ContentNext Media, Inc.
Sara Rossi, Sr. Business Analyst, ContentNext Media, Inc.
Christian Santiago, Business Development Manager, ContentNext Media, Inc.
Danielle Ouellette, Student, University of Minnesota
Erin Lamberty, Student, University of Minnesota
Tamar Shamir, Clinique Digital Marketing & Media, Clinque
Steve Hall, Publisher, Adrants
Andrea Webber, Segment Advertising Manager, U.S. Cellular
Andrea Kimmel, Assistant Director, MBA Admissions, Harvard Business School
Denise Quattrochi, Assistant Vice President, Consumer Promotions, Maybelline Products
Carol Carrozza, Vice President Marketing, Ansell Healthcare Products
Kerry McLaughlin, Assistant Director, MBA Admissions, Harvard Business School
Kelly Ashton, Associate Marketing Manager, The Timberland Company
Edward Harris, Senior Global Brand Manager, The Timberland Company
Dan Schawbel, Social Media Specialist, EMC Corp.
John Battaglino, Boston University
Jeff Bishop, President R.M., Reach Messaging
Brian Johnson, Vice President of Sales, Reach Messaging
Kathleen Bowden, Partner, CXO Communication
Lucy Mercier, Strategic Communications Consultant, CXO Communication
Jesus Orihuela, Senior Designer, Fidelity
Scott Kirsner, Boston Globe
Stephen Randall, CEO, LocaModa
Clair Sidman, Associate Director of Marketing, Ian's Natural Foods
Allison Bacon, Director, Consumer Insights, AMP Agency
Jeff Canner, Vice President of Marketing, Ian's Natural Foods Inc.
Courtney Leeds, Outlaw Consulting
Maya Escobar, Children's Librarian, Cambridge Public Library
Angel Cicerone, Angel Cicerone, LLC
Director, Global Consumer Insights, Hasbro
Becki Heller, Editorial Director, myYearbook.com
Alisha Snow, Sr. Manager, Global Consumer Insights, Hasbro
Julie Hochheiser, Senior Web Editor, Seventeen Magazine
Jill Okawa, Pro Social Marketing Manager, Virgin Mobile USA
Colleen O'Connell, Online Marketing Director, HarperCollins Publishers
Thi Linh Wernau, Senior Mobile Strategist, Nokia Interactive Advertising
Christie Garton, Manager, Business Development, U.S. News & World Report
Brett Jackson, CEO, Generation Think Tank
Carey Cwieka, Management Supervisor, Munn Rabot
Heather Blausey, Community Relations Supervisor, Lifeline of Ohio
Michele Gluckow, President, Imperial Impressions, Inc.
Robin Boyar, Founder, thinktank research & strategy
Sarah Lord, Founder, Connect2Prevent
Sean Fitzpatrick, Director, Public Affairs, Donate Life/New England Organ Bank
Marc Warner, Vice President, NYIT
Anne Badgley, M.Ed., CEO/Founder, Heritage Community Services
Daniel Coates, Co-Founder, SurveyU
Denise Lang, Suffolk University Creative Services
Jennifer Walker, Vice President, Landau Public Relations
Dan Morrell, Suffolk University Creative Services
Chad Fust, Vassar College
Kristen Wan, Nemours Health and Prevention Services
David Tyler, Vice President of Sales, WeeWorld
Tara Cousineau, Domar Center/Harvard Medical School
Elizabeth Kotin, Senior Editor, LimeLife
Justin Wiebers, Extension Specialist, State 4-H Events, Kansas State 4-H Youth Development
Allison Hauser, Associate Director, National Youth Leadership, March of Dimes
Daniel Hart, Sr. Vice President & General Manager, MTV Digital
Jeff Hankins, President & Publisher, Arkansas Business Publishing Group
Kristin Teipel, Program Director, State Adolscent Health Resource Center/University of MN
Chris Sutton, Communications Manager, Nature Canada
Karen Schoneman, Assistant Director of Health Communication, The Medical Foundation
Tamaki Sakakibara, Marketing & Communication Associate, The Medical Foundation
David Bryfman, Director, New Center for Collaborative Leadership
Oliver Benson, Editorial Manager, YouthNet
Paul Brindak, CEO, Managing Partner, Miss O & Friends
Spencer Baim, Founder, Virtue Worldwide
Matt Britton, Chief of Brand Development, Mr. Youth
Nadira Hira, Writer, Fortune
Jason Hsiao, President, Animoto
Parmesh Shahani, Editorial Director, Verve Magazine
Saaret Yoseph, Writer, TheRoot.com
Sarig Reichert, Vice President & Co-Founder, Flixwagon
Scott Kirshner, Columnist, Boston Globe
Chris Viau, 4-H Youth Development Educator, University of Wisconsin-Extension
George Comeau, Managing Associate Director, Suffolk University
Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Interactive Advertising
Ryan Healy, Co-Founder, Brazen Careerist, Inc.
Victoria Brown, Co-Founder, Big Think
Ann Shoket, Editor-in-Chief, Seventeen
Joe Marchese, CEO, SocialVibe
Austin Lavin, CEO & Co-Founder, myfirstpaycheck.com
John LeRoy, 360 Public Relations
Reena Nadler, Program Director, LifeCourse Associates
Geoff Cook, CEO, MyYearbook.com
Manish Chandra, CEO, Kaboodle
Rebecca Stametz, Campaign Manager,Penn State Center for Nutrition & Activity Promotion
Mike Dover, nGenera
Jessie Mehrhoff, President, Green Teens USA
Alonzo Edmundo, COO, Clarity Creative Institute
Andrew Teman, Director of Business Development, Pangea Media
A representative of SMU
Caroline McCarthy, Staff Writer, CNET
Lin Dai, CEO, Kiwibox.com
Janet Sun, Vice President, Marketing, Experience, Inc.
Gina La Morte, Editor-in-Chief, Boho Magazine
Stephen Randall, CEO, LocaModa
Heidi Dangelmaier, CEO, 3iYing
Ron Faris, Director of Brand & Partnerships, Virgin Mobile
Allison Mooney, Director of Trends & Research, Fleishman-Hillard
Holly Brickley, Strategic Analyst, Outlaw Consulting
Kenneth Elmore, Dean of Students, Boston University
Stephen E. Loflin, Executive Director, The National Society of Collegiate Scholars
Anastasia Goodstein, Founder and Editor, Ypulse
Charles Pelton, Publisher, Ypulse
Colleen Gallacher, Event Director, Ypulse
Carolyn Carson, Project Manager, Ypulse
Sean Ryan, Founder and CEO, Meez
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