Will The @15 Best Buy Social Network Work?
Posted by anastasia on 10-23-2008
Yesterday I linked to a press release highlighting results from Best Buy's @15 survey. I'm seeing headlines today that @15 is becoming a social network focused on political and community outreach for teenagers. Best Buy is not Wal-Mart but I worry that launching its own branded social network may meet the same fate, i.e. a collection of profiles without that much activity (the site is here). I know Best Buy is partnered with Youth Venture around funding youth-led projects, but why not partner or promote @15 on an existing social network already popular with youth (oops missed that they are on Facebook, YouTube, etc. – thanks Allison!)? Thoughts?
See also:
Thoughts on building branded communities
Categorized under: Web, Youth Marketing
October 23rd, 2008 at 4:10 pm
Interesting that they link to themselves on Facebook/YouTube/etc, but still have their on site. Valid concern that people might just start a page and never return; perhaps their presence on other sites is meant to help that? However, the advantage for those wanting to donate is that members of the site will get to vote on how to donate the @15 money – great concept.