Comments on: Why You Can’t Build A Youth Movement With Social Media Alone

By: Ypulse Interview: Tara McRae, Senior Director Of Marketing For PUMA North America | Ypulse

Wed, 02 Sep 2009 18:21:21 +0000

[...] share random personal tidbits along with their favorite Puma picks. As a strategy we know plays a key role in youth activism efforts, we were curious to learn more about the marketing [...]

By: Youth Marketing Trends - ThinkMTV, T-Mobile and Redbull | mobileYouth - youth marketing mobile culture research

Mon, 15 Jun 2009 16:09:37 +0000

[...] Recently activist networks like ThinkMTV and YouthNoise are having a low number of people signing up compared to MySpace and Facebook. So what is the secret ingredient? Best Buy’s @15 project has shown that you need to have dedicated resources, constant updating and a solid community management system in order to maintain interest in the youth crowd. (Source Anastasia @ YPulse) [...]

By: Zac

Zac — Fri, 12 Jun 2009 20:17:21 +0000

We’ve had great experiences working with our local Best Buy managers like showing a movie on the side of the building while kids were camping out in the parking lot waiting to buy the Wii. We couldn’t get anywhere nationally but locally it’s been cool for our organization.

By: Zach

Zach — Thu, 11 Jun 2009 20:42:08 +0000

Interesting stuff. This post made me think about the value of physical marketing — getting down-and-dirty and getting products in kids hands: http://bit.ly/15P1dn