Comments on: When Tween & Teen Brands Collide

By: Ypulse Essentials: Russel Brand Back For VMAs, BlackBox, Generation M Manifesto | Ypulse

Wed, 15 Jul 2009 19:45:44 +0000

[...] Brand is back for VMAs (after raising some concerns last time around with his not-so-tween friendly fare. Plus Savage County MTV's new web horror series featuring [...]

By: Izzy Neis

Izzy Neis — Fri, 12 Sep 2008 17:22:18 +0000

Mmm. I totally see what you’re saying, but at the same time… where’s the responsible practice? Does that even matter anymore? < then again, did it ever really exist in the first place? Sigh.

One can’t help but feel disappointment as certain ‘big dogs’ in the industry shrug at whatever responsibility they should have (as a power house). Where’s “Uncle Ben” (think Spidey, not rice) when you need him?

I’m just wishing for companies that create/share content to hold themselves to some sort of responsible/high-road/moral policy (greater good, and what naught), for their young & impressionable demographic. Viacom should have known better than to enlist tween stars of tween shows on a tween network to help lure kids over to Mtv for their adult-content awards show, which has been notorious for rude behavior, HUGE advertising, teen+ content, and an MC who has admitted to being a heroine addict, as well as having dressed up like Osama Bin Laden (which got him fired by Mtv). I can’t imagine when the Nick folks were promoting MTV they were telling themselves that Brand would be a class-act… someone funny, entertaining, and completely appropriate for twenty-somethings, teens, and of course, those tweens they invited to the viewing-party.

I know, I know. Where are the parents? I’ve been asking that too… But until we figure out where these parents are or what they’re thinking (I think the Common Sense Media site should be automatically programmed into browsers & cell phones for parents immediate aid), maybe companies peddling content should uphold some sort of integrity.

Overall, for the biz side of things… sure, money & stats, MTV/Viacom scored. Well played. But for holding any shred of decency for the tween demographic they “invited” over from Nick? Boo.

Ah well. On to shows about 16 year olds having babies…

(Sorry for the ramble, lol)

By: Greg Rollett

Greg Rollett — Thu, 11 Sep 2008 20:38:50 +0000

A lot of the Disney brands border on the Tween/Teen/Pop Chart right now. Miley’s new album can be seen as a cross over pop record reaching audiences spanning many generational gaps. Same goes for the Jonas Bros.

Disney knows kids are on Myspace and things spread faster over there than say on a Tween SocNet.

Again, the responsibility relies on the parents. Should their tween children be watching a show about pop culture that includes TI, Lil Wayne, Kid Rock, etc from 9-11pm on a school night anyway?

The MTV marketers are not dumb, they got every young demo watching their show and the ratings were up from last year. I do not see them complaining.