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	<title>Comments on: What Worked In This Year&#8217;s Back-to-School Campaigns</title>
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	<description>Daily news and insight into the Millennial generation for media and marketing professionals</description>
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		<title>By: Back-to-School Terror, Now Socially Networked! &#124; Post Advertising</title>
		<link>http://www.ypulse.com/what-worked-in-this-years-back-to-school-campaigns/comment-page-1#comment-73132</link>
		<dc:creator>Back-to-School Terror, Now Socially Networked! &#124; Post Advertising</dc:creator>
		<pubDate>Tue, 29 Mar 2011 21:03:28 +0000</pubDate>
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		<description>[...] an article first picked up by PSFK, Y Pulse analyzed the industry’s efforts to dazzle students with new, more interactive [...]</description>
		<content:encoded><![CDATA[<p>[...] an article first picked up by PSFK, Y Pulse analyzed the industry’s efforts to dazzle students with new, more interactive [...]</p>
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		<title>By: Who Are &#8216;You&#8217;? &#171; Project Happiness</title>
		<link>http://www.ypulse.com/what-worked-in-this-years-back-to-school-campaigns/comment-page-1#comment-7620</link>
		<dc:creator>Who Are &#8216;You&#8217;? &#171; Project Happiness</dc:creator>
		<pubDate>Mon, 09 Nov 2009 20:43:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.ypulse.com/?p=10317#comment-7620</guid>
		<description>[...] part in. Take a look at the examples below from J.C. Penney’s wildly successful (as rated by ypulse.com, a youth marketing site) Facebook page. Teen consumers are asked to engage in the following 7 [...]</description>
		<content:encoded><![CDATA[<p>[...] part in. Take a look at the examples below from J.C. Penney’s wildly successful (as rated by ypulse.com, a youth marketing site) Facebook page. Teen consumers are asked to engage in the following 7 [...]</p>
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		<title>By: Planner Reads &#187; Blog Archive &#187; Back-to-School Terror, Now Socially Networked!</title>
		<link>http://www.ypulse.com/what-worked-in-this-years-back-to-school-campaigns/comment-page-1#comment-6814</link>
		<dc:creator>Planner Reads &#187; Blog Archive &#187; Back-to-School Terror, Now Socially Networked!</dc:creator>
		<pubDate>Sat, 26 Sep 2009 22:13:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.ypulse.com/?p=10317#comment-6814</guid>
		<description>[...] an article first picked up by PSFK, Y Pulse analyzed the industry’s efforts to dazzle students with new, more interactive [...]</description>
		<content:encoded><![CDATA[<p>[...] an article first picked up by PSFK, Y Pulse analyzed the industry’s efforts to dazzle students with new, more interactive [...]</p>
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		<title>By: A Look At This Year&#8217;s Back-To-School Campaigns - PSFK</title>
		<link>http://www.ypulse.com/what-worked-in-this-years-back-to-school-campaigns/comment-page-1#comment-6619</link>
		<dc:creator>A Look At This Year&#8217;s Back-To-School Campaigns - PSFK</dc:creator>
		<pubDate>Mon, 14 Sep 2009 16:38:18 +0000</pubDate>
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		<description>[...] kids in the US head back to school to start the new academic year, Ypulse has a nice summary of back-to-school marketing campaigns that worked. Some of the standouts include [...]</description>
		<content:encoded><![CDATA[<p>[...] kids in the US head back to school to start the new academic year, Ypulse has a nice summary of back-to-school marketing campaigns that worked. Some of the standouts include [...]</p>
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		<title>By: Deena Crawley</title>
		<link>http://www.ypulse.com/what-worked-in-this-years-back-to-school-campaigns/comment-page-1#comment-6251</link>
		<dc:creator>Deena Crawley</dc:creator>
		<pubDate>Tue, 25 Aug 2009 20:40:46 +0000</pubDate>
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		<description>Here is a nice piece about hits and misses in terms of celebrity endorsements:

http://images.businessweek.com/ss/08/11/1125_celebrity_endorsements/index.htm</description>
		<content:encoded><![CDATA[<p>Here is a nice piece about hits and misses in terms of celebrity endorsements:</p>
<p><a href="http://images.businessweek.com/ss/08/11/1125_celebrity_endorsements/index.htm" rel="nofollow">http://images.businessweek.com/ss/08/11/1125_celebrity_endorsements/index.htm</a></p>
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