What Gen Y Gets Out Of Internships
Posted by meredith on 06-22-2009Today’s Youth Advisory Board post is from Bernadette Anat on her varied experiences with internships in college (4 and counting!) As always, you can communicate directly with any member of the Ypulse Youth Advisory Board by emailing them at youthadvisoryboard at ypulse.com…or just leave a comment below.
What Gen Y Gets Out Of Internships
In today’s undergraduate world, the word “internship” has become a reflex. A given. A rite of passage. And like so many Gen-Y overachievers, I made a beeline to make “internship” part of my new just-graduated-high-school big-girl vocabulary. There’s much to be said about a society that breeds students to make beelines towards coffee runs, 8-hour copy jobs and no pay, but that’s a whole other article.
Actually, I’ve been quite blessed to pretty much avoid the dreaded “Curse of the Intern” – I can proudly say, within my 4 internships, I’ve only had to make copies once. Today, actually.
How? Preparation + Opportunity = Luck.
I completely lucked into my first internship experience. In 2007, I was chosen as one of Seventeen Magazine’s “Freshman 15″ (not the weight gain, thank you). They chose 15 college freshmen to document their first year of college through blogs, video blogs and quotes in the mag. I made goofy vlogs, interviewed the strangest campus crawlers, gave advice to girls worldwide, and learned a ton about brand marketing – Seventeen and myself being the brands. I actually still write freelance articles for Seventeen right now, and to be working this close to my pre-puberty social bible… Amazing.
The next summer, I flexed my tech muscles at a brand marketing internship with Fortune 500 computer-giant, Sun Microsystems. If only I knew how spoiled I truly was… My supervisor was incredibly supportive, almost motherly; my teammates were tech rockstars pursuing their MBA’s; and the Sun campus was almost nicer than my own university. Our break room had DanceDanceRevolution, Rockband and a Wii. We had an internship curriculum – interns tracked our personal and professional goals on paper with our supervisors every week. And my job? To cultivate Sun’s business initiatives through social networks, and to be the voice behind Duke, the Java programming language mascot. Getting paid full time to explore the internet for Sun was a dream. I was even chosen to present my work to Sun’s CEO.
But make no mistake – it wasn’t always roses. Amongst the few thorns: Spending my summers on the 9 to 5 grind, and making the commute with every other overworked adult in Silicon Valley; strict editorial deadlines and writers’ block, on top of my own schoolwork; and having to sweat it out in an inflatable mascot suit, in 90 degree weather, while my fellow interns played Guitar Hero for our end-of-summer brunch.
Yes, you will do the grunt work; yes, you probably won’t get the credit you deserve. But heed my advice – any internship is a true waste of time when you don’t know what you want out of it. Think about it: Internships are a free ticket into the insides of a company. You’re one internal memo away from sitting in on million-dollar decisions. You’re a few cubicles down from the real powerholders of an empire. And being an intern is like being a 5-year-old: You’re never penalized for being curious, asking for access or making suggestions.
So I’ve learned to always be completely candid – they hired me for a reason, so I literally think out loud. I’ve learned to ask around anytime I hear about a meeting or event happening that I find even remotely interesting. Most importantly, I’ve learned to make a promise to myself before every internship: I will come out with ridiculously impressive-sounding facts (that my supervisor can back up) about how I left the company a little different from how I found it. It doesn’t matter at all where you go – it’s how much of an impact you can make on your boss and your company.
Currently, I’m part of the first-ever PR & Marketing effort for an awesome non-profit in San Francisco called the Spark Program. The team is small, the environment is fun; I often run into our Executive Director while grabbing street tacos. But I chose this internship for those precious words: “First ever.” I’m literally molding our press kit, online presence and media outreach with my own hands. And I’ve got my eyes on the prize – it’s going to be one heck of a recommendation letter.
What’s next? That’s the beauty of internships. It’s the only time journalism hiring managers will take a chance on a bioengineering major. It’s a time to, as I’ve heard many past supervisors say, “Throw everything onto the wall and see what sticks.” My only plan is to keep building my portfolio, keep my eyes wide open for opportunities, and do what feels right. If you play the game correctly, if you nurture the right relationships, if you shine at just the right moments… anything is possible.
About Bernadette
Bernadette is a simple creature – all she wants out of life is to eat, write, dance and talk. But she hasn’t found a way to do all four at once without a getting major cramp. Other than talking with her mouth full, Bernadette can be found beach-cruisin’ through the brick paths of the University of Southern California as a sophomore studying Public Relations. It sounds fancy, but all she really wants to do is write to, talk with and help teenagers until she’s wrinkly and gross. Bernadette is a former “Freshman 15″ and a current Los Angeles correspondent for Seventeen Magazine, but she’s been journaling, blogging and Dear-Abby-ing since she was 8. This San Francisco native is a lot like her hair – crazy, in-your-face, and full of surprises.
For more campus coverage, visit the Ypulse Campus Channel, sponsored by Campus Media Group.
Categorized under: Collegians, Youth Advisory Board






June 22nd, 2009 at 2:16 pm
Bernadette-
As a USC grad and current PR freelancer for Butterfinger, I thought you might like to know more about a FUNternship that PAYS interns to blog and tweet for the marketing team. You may want to blog about it or share with some friends.
Dimitri
BELOW IS THE ENTIRE PRESS RELEASE FOR YOUR REVIEW.
BUTTERFINGER® SEEKS FOUR SOCIAL MEDIA ADVENTURERS TO COMPLETE THE ULTIMATE SUMMER “FUNTERNSHIP”
Nationwide Search Begins for Digital Dudes and/or Divas Who Want to Get Paid to Tweet, Text, Post, Vlog, Blip, Flickr, Digg, and More for Butterfinger
GLENDALE, Calif. (June 22, 2009) – Job postings, and resumes, and interviews – oh my! Forget the tie, but bring your sweet tooth and sense of adventure to Nestlé, as today BUTTERFINGER® has unwrapped the details of a unique search for four digitally-skilled, savvy marketing mavens, or paid, summer “BUTTERFINGER FUNterns” to spread the word about BUTTERFINGER.
With unemployment at an all time-high, the BUTTERFINGER FUNternship offers summer job seekers the ultimate relief from the job market heat, especially if the idea of getting suited up (and passed around corporate offices like a ping-pong ball) brings you to tears. If you’ve just learned that your summer job was given to someone else, then apply now to join a dynamic national team of FUNterns who aren’t working for “The Man” but “The Finger.” The new BUTTERFINGER FUNterns will be rewarded for making the most of their summer with friends and fans who love BUTTERFINGER – all while making some extra cash!
“In this economy, it’s time to sweeten the job pool with a social media-centric FUNternship that only BUTTERFINGER could create,” said FUNternship recruiter Tricia Bowles, spokesperson for Nestlé Confections & Snacks. “The brand’s success with its BUTTERFINGER Comedy Network on Yahoo! demonstrates the power of humorous online content in reaching our biggest fans. A marketing FUNternship that’s also virtual and viral is a natural way to engage and excite BUTTERFINGER enthusiasts.”
Who is the Perfect BUTTERFINGER FUNtern?
Do you feel equally at home on Facebook as you do out on the town? Do you tweet as much as you talk? Do you shoot mini-videos as fast as you can post your pics? Has the line between your offline and online life started to blur to the point that you’re in two dimensions at once? Most of all, do you love BUTTERFINGER?
If so, you may be the perfect candidate for the BUTTERFINGER FUNternship that lets you earn bucks for your bytes.
With flexible hours (only about 15 per week – allowing you to sleep in, play, or even hold another job) and creative freedom (show us something cool we haven’t already seen), the BUTTERFINGER FUNternship is the ultimate paid gig for a girl or guy on the go and in the social media know. Six weeks of summer fun, one thousand bucks, special perks, and a year’s supply of the crispety, crunchety, peanut-buttery candy bars known as BUTTERFINGER, will fuel these four FUNterns as they help the BUTTERFINGER Marketing Team.
Interested BUTTERFINGER FUNtern candidates must be at least 18 years of age, and a legal U.S. citizen who resides in one of four metropolitan areas: Atlanta, Chicago, Los Angeles or New York City. Those wishing to be considered may apply online at Yahoo! Hot Jobs. Additionally, an in-person screening of the first 500 applicants will take place on Thursday, June 25, at the Nestlé USA headquarters in Glendale, Calif.
All candidates will be asked to submit a traditional resume complete with technical/social media capabilities and social media addresses, in addition to writing a cover letter in the form of a 100-word “tweet-peek,” describing why they are the ultimate fan of BUTTERFINGER and the perfect FUNtern for consideration. Complete details and requirements for the four BUTTERFINGER FUNternship positions can be found at Facebook.com/Butterfinger. For those wishing to apply in person on Thursday, June 25, at the Nestlé USA headquarters in Glendale, Calif., those details (including time, parking information) also can be found at Facebook.com/Butterfinger. Wearing Butterfinger orange is a bonus (but not mandatory) – for those wishing to stand out from the crowd and demonstrate their enthusiasm for Butterfinger!
About Nestlé USA
Named one of “America’s Most Admired Food Companies” in Fortune magazine for the twelfth consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ®NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ®, NESCAFÉ®TASTER’S CHOICE®, NESTLÉ® JUICY JUICE®, BUITONI®, DREYER’S/EDY’S®, NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, and WONKA®. Nestlé USA, with 2008 sales of $10 billion is part of Nestlé S.A. in Vevey, Switzerland — the largest food company in the world with a focus on Nutrition, Health & Wellness — with 2008 sales of $101 billion. For product news and information, visit NestleNewsroom.com.
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July 15th, 2009 at 11:46 am
[...] college to seek out internships. As Youth Advisory Board member Bernadette put it in her recent post, "a rite of passage." Addressing the obstacles that prevent access is one of the more positive ways [...]