Comments on: What Burger King Gets Right About Facebook

By: Edge of Marketing » Get Your Free Whoppers!

Edge of Marketing » Get Your Free Whoppers! — Thu, 15 Jan 2009 20:50:57 +0000

[...] Free Whoppers! By Tdasilva | Filed in Marketing | Meredith at Ypulse recently posted about Burger King’s Facebook app that actually connects with its participants as opposed to [...]

By: Zach

Zach — Thu, 15 Jan 2009 18:40:52 +0000

Excellent post, Meredith. I loved this campaign.

I found some more good Facebook figures here:

http://www.youthmarketing.com/its-facebooks-world-we-just-live-in-it/

By: Jen Carole

Jen Carole — Wed, 14 Jan 2009 18:52:14 +0000

Hey Meredith – you do a great job of explaining the appeal (or offer) from a youth perspective. I looked at the campaign from a corporate marketing point of view and it raises some issues (here: http://tinyurl.com/9g54gm) that have implications for interactive marketing. But I am working hard to get rid of my “10″ and get that free Whopper (and I will get fries with that!).

By: Dave Kerpen

Dave Kerpen — Wed, 14 Jan 2009 17:26:39 +0000

Good post and great promo for BK on Facebook. What I’m still shocked about is that Burger King, like most companies, is not leveraging its already existing Facebook Page presence
http://tinyurl.com/burgerkingFB
They literally have 200,000+ fans just waiting to be activated with a promo like this or more important, long term loyalty, offers, word of mouth, etc.

By: Matt Howard

Matt Howard — Wed, 14 Jan 2009 02:23:30 +0000

A truly brilliant post on so many levels. I am now motivated to weed my garden and clean out my friends from Facebook and Linkedin. Interestingly, the only social network where i actually prune my firneds is Twitter. And that’s a totoally different story altogether.

By: Beth

Beth — Tue, 13 Jan 2009 21:02:12 +0000

Excellent post and to further prove how smart Burger King was to do this, check out Advertising on Social Networks: The Lights Are On, But No One's Home