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	<title>Comments on: &#8216;Vogue&#8217; Makes A Smart Play For College Students</title>
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	<description>Daily news and insight into the Millennial generation for media and marketing professionals</description>
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		<title>By: Youth and Beachheads 24 March 09 &#124; mobileYouth - youth marketing mobile culture research</title>
		<link>http://www.ypulse.com/vogue-makes-a-smart-play-for-college-students/comment-page-1#comment-3986</link>
		<dc:creator>Youth and Beachheads 24 March 09 &#124; mobileYouth - youth marketing mobile culture research</dc:creator>
		<pubDate>Tue, 24 Mar 2009 09:00:39 +0000</pubDate>
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		<description>[...] will soar says Strand Consult (GoMo) * &#8216;Vogue&#8217; Makes A Smart Play For College Students (Ypulse) * The Girl Revolution: Empowering Girls Instead of Consuming Them (Shaping Youth) * music&#8217;s [...]</description>
		<content:encoded><![CDATA[<p>[...] will soar says Strand Consult (GoMo) * &#8216;Vogue&#8217; Makes A Smart Play For College Students (Ypulse) * The Girl Revolution: Empowering Girls Instead of Consuming Them (Shaping Youth) * music&#8217;s [...]</p>
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		<title>By: Amy Jussel</title>
		<link>http://www.ypulse.com/vogue-makes-a-smart-play-for-college-students/comment-page-1#comment-3393</link>
		<dc:creator>Amy Jussel</dc:creator>
		<pubDate>Tue, 03 Feb 2009 16:29:33 +0000</pubDate>
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		<description>Love, love, LOVE this idea of using the power of media for positive change for a massive mindshift by &#039;fighting fire with fire.&#039; This is exactly what we&#039;re hoping for over at Shaping Youth, so thanks, Casey (and Vogue, even if it&#039;s a smart marcom play, I&#039;ll take it) 

There&#039;s dramatic potential to shift the zeitgeist using these methods, so I&#039;ll blog it soon. Oblige!</description>
		<content:encoded><![CDATA[<p>Love, love, LOVE this idea of using the power of media for positive change for a massive mindshift by &#8216;fighting fire with fire.&#8217; This is exactly what we&#8217;re hoping for over at Shaping Youth, so thanks, Casey (and Vogue, even if it&#8217;s a smart marcom play, I&#8217;ll take it) </p>
<p>There&#8217;s dramatic potential to shift the zeitgeist using these methods, so I&#8217;ll blog it soon. Oblige!</p>
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