Comments on: Virtual Worlds Get A Dose Of Reality At Engage http://www.ypulse.com/virtual-worlds-get-a-dose-of-reality-at-engage Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The defining feature of virtual worlds 1.0 will be the lack of context | Justin Gibbs http://www.ypulse.com/virtual-worlds-get-a-dose-of-reality-at-engage/comment-page-1#comment-81005 The defining feature of virtual worlds 1.0 will be the lack of context | Justin Gibbs Mon, 15 Aug 2011 17:01:51 +0000 http://www.ypulse.com/?p=9026#comment-81005 [...] of mainstream success, they certainly knew what users wanted. Sally Schmidt of Circle 1 Network laid it out at the recent Engage! Expo. She then broke down the five key strategic points into the 5 Cs: Creativity (dressing up avatars, [...] [...] of mainstream success, they certainly knew what users wanted. Sally Schmidt of Circle 1 Network laid it out at the recent Engage! Expo. She then broke down the five key strategic points into the 5 Cs: Creativity (dressing up avatars, [...]

]]> By: What if Apple entered the virtual worlds fray — Justin Gibbs http://www.ypulse.com/virtual-worlds-get-a-dose-of-reality-at-engage/comment-page-1#comment-5278 What if Apple entered the virtual worlds fray — Justin Gibbs Tue, 23 Jun 2009 15:26:22 +0000 http://www.ypulse.com/?p=9026#comment-5278 [...] what it takes to make a virtual world successful – Sally Schmidt of Circle 1 Network laid it out at the recent Engage! Expo. And with that virtual worlds loses some of the excitement and enthusiasm which sprung forth after [...] [...] what it takes to make a virtual world successful – Sally Schmidt of Circle 1 Network laid it out at the recent Engage! Expo. And with that virtual worlds loses some of the excitement and enthusiasm which sprung forth after [...]

]]> By: Virtual worlds a hits-driven business? — Justin Gibbs http://www.ypulse.com/virtual-worlds-get-a-dose-of-reality-at-engage/comment-page-1#comment-4519 Virtual worlds a hits-driven business? — Justin Gibbs Thu, 23 Apr 2009 14:50:55 +0000 http://www.ypulse.com/?p=9026#comment-4519 [...] Schmidt laid out what it takes to make virtual worlds successful - the 5 Cs. She then broke down the five key strategic points into the 5 Cs: Creativity (dressing [...] [...] Schmidt laid out what it takes to make virtual worlds successful – the 5 Cs. She then broke down the five key strategic points into the 5 Cs: Creativity (dressing [...]

]]> By: larryr http://www.ypulse.com/virtual-worlds-get-a-dose-of-reality-at-engage/comment-page-1#comment-3974 larryr Mon, 23 Mar 2009 06:15:22 +0000 http://www.ypulse.com/?p=9026#comment-3974 "the idea of handing kids"free money" in the form of a debit or credit card made them nervous — I found teens' aversion to credit cards — with 72% saying "I don't want to be in debt" — an interesting reflection of the times." what a difference a year( and a depression) makes. There may be some hope for virtual worlds if we build them in a 1939, not 1969 style. A few did suggest this "mode of thinking" over 3 years ago too many of the vr world speakers at these shows who are now out of work;) or firing half there staffs after the last 2 years hyperbole. If the companies getting invested in to build vr worlds wont/cant offer real value to their viewsers, its good to hear that the viewsers may demand it themselves. Credit being rejected by teens, who in 2007 would have thunk it:) “the idea of handing kids”free money” in the form of a debit or credit card made them nervous — I found teens’ aversion to credit cards — with 72% saying “I don’t want to be in debt” — an interesting reflection of the times.”

what a difference a year( and a depression) makes. There may be some hope for virtual worlds if we build them in a 1939, not 1969 style.

A few did suggest this “mode of thinking” over 3 years ago too many of the vr world speakers at these shows who are now out of work;) or firing half there staffs after the last 2 years hyperbole.

If the companies getting invested in to build vr worlds wont/cant offer real value to their viewsers, its good to hear that the viewsers may demand it themselves.

Credit being rejected by teens, who in 2007 would have thunk it:)

]]> By: Engage! Expo: Insights and Reports on the Virtual Worlds Conference | Press Any Key http://www.ypulse.com/virtual-worlds-get-a-dose-of-reality-at-engage/comment-page-1#comment-3948 Engage! Expo: Insights and Reports on the Virtual Worlds Conference | Press Any Key Fri, 20 Mar 2009 14:26:06 +0000 http://www.ypulse.com/?p=9026#comment-3948 [...] Virtual Worlds Get A Dose Of Reality At Engage by Meredith at the indispensable Ypulse. Includes a recap of “the 5 Cs” of VWs for youth: Creativity, Collection, Caring, Community and Competition. [...] [...] Virtual Worlds Get A Dose Of Reality At Engage by Meredith at the indispensable Ypulse. Includes a recap of “the 5 Cs” of VWs for youth: Creativity, Collection, Caring, Community and Competition. [...]

]]> By: person http://www.ypulse.com/virtual-worlds-get-a-dose-of-reality-at-engage/comment-page-1#comment-3813 person Fri, 13 Mar 2009 22:52:14 +0000 http://www.ypulse.com/?p=9026#comment-3813 the problem with vitual reality sites such as neopets and club penguin is they lack a economy, scince you get points not items (that are of any use) is a draw back. as for club penguin, theres not much to do once you've got everything, it dosn't set goals and for most players witch wont pay to play its a waste of time. the problem with vitual reality sites such as neopets and club penguin is they lack a economy, scince you get points not items (that are of any use) is a draw back. as for club penguin, theres not much to do once you’ve got everything, it dosn’t set goals and for most players witch wont pay to play its a waste of time.

]]> By: Laz Fuentes http://www.ypulse.com/virtual-worlds-get-a-dose-of-reality-at-engage/comment-page-1#comment-3811 Laz Fuentes Fri, 13 Mar 2009 21:04:40 +0000 http://www.ypulse.com/?p=9026#comment-3811 I was at Engage Expo as and had some similar questions about the 5 "C" and about the sober mood. I for example would add various "C's" that I think are what is going to take the virtual world space through to its next [or second] big wave. The 6th "C" that is missing, for example, is "C"ultural, as in more than one [and not simply skin color] in order to be relevant today. Not to be confused with "community" either. One-size-fits-all is not going to cut it anymore. Just look at Nickelodeon and Mattel fumbling over themselves trying to crank out a Tween Dora and you will see what I mean [but that's another story]. The 7th "C" that I fel was missing is "C"ontent, as in a narrative, a story that guides the virtual world but goes beyond it, allowing the producer or publisher to monetize the brand via other media platforms like animation, or books, or comics, or music. You need something more than just social and casual gaming if you are going to sustain a brand. How far can Disney take a Penguin, for example, before there are diminishing returns on their investment. The 8th "C" that is missing is "C"haracters that enrich the narrative and the player as role models to Tweens [in our case Tween girls] playing on these sites and interacting with what right now are often valueless and have few redeeming qualities. These are real emotional triggers. This is what we will see happen to the virtual world and moreso the media environment as the technology becomes more commoditized [virtual world platforms, for example] and story tellers begin to add creativity to the medium beyond the technology. As for the assertion that virtual worlds may be reaching a saturation point, I would state it as more; the first wave of virtual worlds is saturated. I think that [World of War excluded], the second and more sustainable narrative-based wave of virtual worlds has just begun. Lastly, as regards the lack of certainty that some at the show felt, I think that the $30+ million of investments into virtual worlds that were announced yesterday in GigaOm and NYTimes are probably a better measure of certainty in this sector. Thanks and... Be Hip! Laz Fuentes, CEO www.hipchicas.com I was at Engage Expo as and had some similar questions about the 5 “C” and about the sober mood.

I for example would add various “C’s” that I think are what is going to take the virtual world space through to its next [or second] big wave.

The 6th “C” that is missing, for example, is “C”ultural, as in more than one [and not simply skin color] in order to be relevant today. Not to be confused with “community” either.

One-size-fits-all is not going to cut it anymore. Just look at Nickelodeon and Mattel fumbling over themselves trying to crank out a Tween Dora and you will see what I mean [but that's another story].

The 7th “C” that I fel was missing is “C”ontent, as in a narrative, a story that guides the virtual world but goes beyond it, allowing the producer or publisher to monetize the brand via other media platforms like animation, or books, or comics, or music.

You need something more than just social and casual gaming if you are going to sustain a brand. How far can Disney take a Penguin, for example, before there are diminishing returns on their investment.

The 8th “C” that is missing is “C”haracters that enrich the narrative and the player as role models to Tweens [in our case Tween girls] playing on these sites and interacting with what right now are often valueless and have few redeeming qualities.

These are real emotional triggers. This is what we will see happen to the virtual world and moreso the media environment as the technology becomes more commoditized [virtual world platforms, for example] and story tellers begin to add creativity to the medium beyond the technology.

As for the assertion that virtual worlds may be reaching a saturation point, I would state it as more; the first wave of virtual worlds is saturated.

I think that [World of War excluded], the second and more sustainable narrative-based wave of virtual worlds has just begun.

Lastly, as regards the lack of certainty that some at the show felt, I think that the $30+ million of investments into virtual worlds that were announced yesterday in GigaOm and NYTimes are probably a better measure of certainty in this sector.

Thanks and… Be Hip!

Laz Fuentes,
CEO
http://www.hipchicas.com

]]> By: larryr http://www.ypulse.com/virtual-worlds-get-a-dose-of-reality-at-engage/comment-page-1#comment-3806 larryr Fri, 13 Mar 2009 17:02:56 +0000 http://www.ypulse.com/?p=9026#comment-3806 As to not "copying" other players... Cube3-- C3 -creativity, community, and commerce Ss in Starbase C3:) the virtual worlds mantra for us since 1996. If anyone is interested in how we solve things today, 13 years after we figure out the 3 or 5? C's of virtual worlds.. drop us an email :) As to not “copying” other players…

Cube3– C3 -creativity, community, and commerce
Ss in Starbase C3:) the virtual worlds mantra for us since 1996.

If anyone is interested in how we solve things today, 13 years after we figure out the 3 or 5? C’s of virtual worlds..
drop us an email

:)

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