Virgin Mobile Fest, Green Teens & Girl Culture @ The Ypulse Mashup East

We've been working hard behind the scenes here at Ypulse programming our next event: The Ypulse Youth Marketing Mashup East, happening at Boston University November 6-7th. We're confirming new speakers every day, and our agenda is live, but I wanted to pull out a few highlights to get you excited and hopefully inspire you to join us in person.

Keynotes

Did you know that Virgin Mobile Fest is Virgin's largest marketing initiative? I didn't — but I do know that event marketing and music are both extremely successful ways to reach youth. Ron Faris, who is in charge of the Virgin Mobile Fest as well as Virgin's very cool pro-social Re*Generation efforts will deliver a keynote case study on the event — so you can take what they learned and apply it to your own efforts, even if they are on a smaller scale.

We all know marketers often just don't get "what a girl wants," and create campaigns based on outdated stereotypes. Nobody knows this better than girls themselves, which is why technologist Heidi T. Dangelmaier teamed up with girls to create her think tank 3iYing. Heidi will be sharing what she has learned from girls about the changing dynamics of "girl culture" and how to make your brand more relevant to teen girls and young adult women.

We'll be announcing two more keynotes soon.

Panel Preview: Green Youth Marketing

We've seen the studies last year from Jupiter and JWT about "green teens" and know that this generation of youth is attracted to brands and companies that are making an effort to be "green." Our panel will dig deeper on this topic by exploring which brands are perceived as "getting it," what "green teens" actually want from brands and what green college grads want from their employers. Here's the panel lineup:

Gina La Morte, Editor-in-Chief. boho Magazine
Jessie Mehrhoff, President, Green Teens U.S.A.
Janet Sun, Vice President, Marketing, Experience

Moderator: Holly Brickley, Strategic Analyst, Outlaw Consulting (just released a study of the top "green" brands)

There will be much more news to share in the coming weeks. Register today for the "early adopter" rate!

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