Comments on: Update: The Tween Tribune Goes To Schools http://www.ypulse.com/update-the-tween-tribune-goes-to-schools Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ypulse Interview: Alan Jacobson, Tween Tribune & Teen Tribune | Ypulse http://www.ypulse.com/update-the-tween-tribune-goes-to-schools/comment-page-1#comment-45505 Ypulse Interview: Alan Jacobson, Tween Tribune & Teen Tribune | Ypulse Tue, 19 Oct 2010 16:17:24 +0000 http://www.ypulse.com/?p=7883#comment-45505 [...] version Teen Tribune. To touch on some of the issues we've raised before, both in relation to the Tween Tribune model as well as wider industry challenges related to young readers. I caught up with Alan over email and [...] [...] version Teen Tribune. To touch on some of the issues we've raised before, both in relation to the Tween Tribune model as well as wider industry challenges related to young readers. I caught up with Alan over email and [...]

]]> By: Alan Jacobson http://www.ypulse.com/update-the-tween-tribune-goes-to-schools/comment-page-1#comment-3329 Alan Jacobson Mon, 26 Jan 2009 22:13:57 +0000 http://www.ypulse.com/?p=7883#comment-3329 Anastasia, you make a good point here: "The Tween Tribune's biggest challenge is how to get tweens to visit the site in order to monetize through advertising." Anastasia, TweenTribune solves that problem because teachers are ASSIGNING TeenTribune. Students are REQUIRED to use it. Teachers require students to participate by posting comments. So students are actively engaged in the site. And the traffic is guaranteed. It's all part of the Newspaper-in-Education program. And the newspapers can sell targeted, local advertising onto the site - newspapers have more feet-on-the-street than any other local medium. As for competitors, my 10-year-old doesn't like Scholastic, Weekly Reader and Time for Kids. She says the stories are boring, too complicated and the graphics are too baby-ish. And those products are once-a-week, while TweenTribune is updated daily. AP's ASAP failed because 18-34 is too wide of an audience. Besides, this age group can use adult media products. But the news needs of Tweens are under-served. The reason young people are grazers is because they can't find a site with the stuff they want. But I've seen tweens in the classroom using TweenTribune and they are totally engaged. TOTALLY. Anastasia, you make a good point here:

“The Tween Tribune’s biggest challenge is how to get tweens to visit the site in order to monetize through advertising.”

Anastasia, TweenTribune solves that problem because teachers are ASSIGNING TeenTribune. Students are REQUIRED to use it. Teachers require students to participate by posting comments. So students are actively engaged in the site. And the traffic is guaranteed.

It’s all part of the Newspaper-in-Education program. And the newspapers can sell targeted, local advertising onto the site – newspapers have more feet-on-the-street than any other local medium.

As for competitors, my 10-year-old doesn’t like Scholastic, Weekly Reader and Time for Kids. She says the stories are boring, too complicated and the graphics are too baby-ish. And those products are once-a-week, while TweenTribune is updated daily.
AP’s ASAP failed because 18-34 is too wide of an audience. Besides, this age group can use adult media products. But the news needs of Tweens are under-served.

The reason young people are grazers is because they can’t find a site with the stuff they want. But I’ve seen tweens in the classroom using TweenTribune and they are totally engaged. TOTALLY.

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