The Smartest Generation
Posted by anastasia on 01-05-2005
Harris Interactive’s January Trends & Tudes Newsletter was mailed out today. The high level takeaway: Gen Y wants to go to college to become better educated and better prepared for the job market — not because it’s what’s expected of them. The Harris study reports 64 percent of college bound teens plan on earning a masters degree after college. They’re also savvy shoppers when it comes to schools and want the college with the best programs and the highest teaching quality.
An unrelated but interesting factoid in the newsletter: 13-15 year olds are the biggest email checkers — they check their mail 4.1 times per Internet session. For 16-18 year olds, it drops to 3.6 times.
And finally, a very insightful quote from John Geraci, VP of youth and education research (a sentiment we’ve been hearing a lot lately): “There has been an enormous shift in power from the media to the consumer. You can not dictate to young people — they are the ones in control. Young people want to customize and control their media experiences. They don’t want you to distract them from that, and if you do, you will lose them.”
Categorized under: Education, Youth Marketing
January 6th, 2005 at 8:32 am
Hi Jacqueline. Not so much in the Harris newsletter although they did mention 8-9 year olds check email 2.3 times per Internet session and 10-12 year olds check their email 2.7 times per session. Also found this cool resource (http://www.cpb.org/ed/5sites/)from the Corporation for Public Broadcasting that lists five great tween sites.
January 6th, 2005 at 3:47 pm
I currently work at 2 Generations and SPA Music Management located at
http://www.2generations.com.
Lately most editorials and magazines have reported on the decline of the
music business.
I am working for Aimee Berger who is Co-Founder of Alternative Venue
Entertainment which is the company that pioneered “CAMPLIFIED” located at
http://www.camplified.com.
CAMPLIFIED is a concept that tours major label and indie acts through
summercamps. It is an innovative way to reach the teen and tween market
in a subtle but exciting way that allows kids to be a part of the
discovery process of new music and new brands which the kids will then
tell their friends about…in a viral marketing atmosphere.
The music business has been in a quick downward spiral, with all the new
technology and access to the Internet it gets harder and harder to get
younger teens out to see music live. By bringing concert tours, into
camps
and soon into high schools and middle schools we can guarantee captive
audiences consisting of teens and tweens and we can help build back up the
momentum in the industry and rebuild the artists and the music in the
younger generations eyes.
Aimee Berger, President of 2 Generations SPA Music Management and
Co-Founder of Camplified, is ready to hit the road again in 2005 having
brought tours to the camps in 2003 and 2004.
In 2003, Aimee, along with her partners, formed Alternative Venue
Entertainment, a joint venture with Trevanna Entertainment, headed by
industry veteran Carl Freed, and SPA Records. Carl has been a major force
in the music business promoting concerts for American Idol, Warped Tour,
Backstreet Boys, Boom Boom Tony Hawk and Hot 97 Summer Jam.
Camplified just finished its second season with a third already in the
works. Camplified’s inaugural tour consisted of 15 dates playing 20 camps.
Artists featured were: Lucy Woodward (Atlantic), Rose Falcon (Columbia),
FeFe Dobson (Island/Def Jam), Skye Sweetnam (Capitol), and Fifth Year
Crush (Shoebox). This year’s tour played 23 camps over 12 dates and
featured: J-Me (Ripe Records/Navarre Distribution), Huckapoo (appearing on
several Disney soundtracks) and The Bloody Lovelies (Cheap Lullaby/Red Eye
Distribution).
In an atmosphere bereft of artist development, Camplified enables artists
to establish an intimate connection with potential fans at a crucial
developmental time in their familiarity with music. The camps hosting our
show are like family, working with many of them for over two years making
sure we are creating an age-appropriate and memorable experience for their
campers. By pre-familiarizing the audience with the music before each
show, the artists can invite more participation and make the concert even
more of a party.
Aimee has now led 2G to pursue other business endeavors in connection with
Alternative Venue Entertainment. Presently, Aimee manages Fifth Year
Crush, Squeezetoy, Paolo Gregoletto of Metal Militia and bassist for
Trivium (Roadrunner Records), Tammany Hall, Dave Pittenger Band, and The
Bloody Lovelies (Cheap Lullaby Records), which consists of Eric Holden and
Craig MacIntyre of Josh Groban’s band. Aimee has also expanded the roster
with a full production-management arm representing such notables as
songwriter/producer/arranger Russ Desalvo, producer/mixer Dug McGuirk,
producer Glen Robinson, production team The Churchills and Full Force, and
hip hop producer Manifest. The company also has developed its own label,
SPA Records, Inc.
Camplified is the perfect fusion for Major and Indie Label’s to come
together and maximize exposure for all musicians. The camps invite all
the campers to attend the event ranging from as young as 8-years-old to
16. The counselors range from 17-25. The campers come from all over the
U.S and the counselors come from as far as Australia and New Zealand.
I send this information to you with the respect and knowledge that your
story regarding Camplified could help us reach an even bigger demographic
and together we could help rebuild the image of the music industry which
has been lacking over time.
We would be very interested in discussing our story with you in hopes it
would be worthy of reporting to your readers.
Recently, Camplified and Aimee Berger have been featured in the NY TIMES
and Celebrity Access and will soon appear on CBS 60 minutes as part of a
tween marketing segment.
Please call or write with any questions. I look forward to hearing from you.
Sincerely,
Ellen Parnett
Alternative Venue Entertainment
2 Generations SPA Music Management, Inc. (“2G”)
Marketing and Promotions Rep
300 E 34th St. Suite 28B New York, NY 10016
(o)212-842-8478 | (f) 212-735-6862 | (c) 917-434-3005
(e) eparnett@2generations.com
(w) http://www.2generations.com
Confidentiality note: This e-mail contains information from 2 Generations
SPA Music Management, Inc. and/or its affiliates, that is confidential
and/or legally privileged. This information is intended only for the use
of the individual or entity named on this e-mail. This e-mail and its
contents may not be reproduced or retransmitted without the express
written permission of 2 Generations.
April 25th, 2005 at 8:49 pm
Hi there, I was wondering if you could tell me when the 60 minutes show will air, or if it already has, how can I get a copy.
Thank you for your time.
April 25th, 2005 at 8:54 pm
Hi Sheri. Here is the link to the “60 Minutes” story: http://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtml?CMP=ILC-SearchStories.
Anastasia